＂Stars Project 2024＂ Hubei College Students Wenbo Short Video Creation Camp was launched.

Hubei Daily News (Reporter Hai Bing, correspondent Pei Fei) On November 26th, the kick-off meeting of the "Stars Project 2024" Hubei College Students Wenbo Short Video Creation Camp and the Digital Culture Thinking Conference were held in Wuhan Institute of Design and Engineering. More than 100 representatives from Hubei Cultural Relics Development Center, museums in Hubei Province, and teachers and students from colleges and universities attended the event.

Under the guidance of National Cultural Heritage Administration, the "Small and Medium-sized Museums Digitally Help the Stars Project" ("Stars Project") jointly sponsored by Tencent’s Sustainable Social Value Division and China Cultural Relics Newspaper aims to improve the digital construction level of museums through technology and innovation. On September 24th, the three-year plan of "Stars Project" in Hubei Province was launched: providing public welfare and technical resources support, helping the digital construction of Hubei Museum and promoting the sharing of digital achievements of Jingchu civilization.

Up to now, the "Stars Project" has been completed: 37 museums have entered the exploration platform, 33 museums have uploaded cultural relics, 5 museums have official WeChat applets, 15 museums have made high-quality video shots, and a set of digital exhibition equipment for cultural relics has been digitally empowered. In addition, special funds were arranged to collect three-dimensional data of cultural relics from the "100 Jingchu treasures" selected by our province.

The relevant person in charge of the Hubei Provincial Cultural Relics Development Center said that the purpose of organizing this activity is to explore a new way to make cultural relics "live" and deeply cultivate the awareness of college students on the protection of cultural heritage. I hope that college students can dig deep into the connotation of cultural relics and capture the unique charm of cultural relics with lenses; Innovative expression, telling the story behind cultural relics with novel perspectives and techniques; Actively spread positive energy and convey cultural self-confidence and national pride with short videos.

The person in charge of Wuhan Institute of Design and Engineering said that the school will continue to expand the talent training path of "integration of arts and sciences". I believe that by combining with the "Star Project", students’ practical ability in "technology+culture" can be improved, and college students are expected to contribute to the protection, inheritance and innovation of Chinese excellent traditional culture.

The person in charge of Tencent’s digital culture in Hubei said that the "Star Project" expands the innovative development and digital communication mode of museums by focusing on the four directions of digital platform capacity building, content construction, cultural and creative product development and data scene application, and helps the digital construction and upgrading of small and medium-sized museums. The purpose of this activity is to let college students fully understand the rich museum collections in Hubei, and to inherit and carry forward Jingchu culture by using digital means and creating short videos through AIGC.

In the theme sharing session, Zhang An ‘an, deputy director of Huanggang Museum, and Li Chong, video department of Hubei Daily Media Center, had a wonderful sharing as mentors of "Star Project".

The activity was guided by Hubei Cultural Relics Development Center, and was jointly sponsored by Tencent Digital Culture Hubei Co-creation Center and more than 10 universities including Wuhan Institute of Design and Engineering, Wuhan City College and College of International Business and Economics of wuhan textile University.