1905 movie network news The comedy film "The Great Anti-Faction" is being shown in cinemas all over the country. On April 4th, the film’s main creators, Zhu, Zhu, Zha and Yu Yang appeared at the Qingdao road show, interacting with local audiences happily and sharing interesting stories behind the scenes. Qingdao, as the main shooting location of the film "The Great Anti-Faction", was warmly welcomed by the audience in Qingdao this time, and the local specialties were delivered nonstop, and the fancy interaction stunned the audience. The main creator is the whole staff "ha beer" and "rich dance", and the atmosphere at the scene is full of laughter. Many viewers said that the film exceeded expectations, laughing and decompressing!

The film is directed and starred by Bao Beier, starring Xiao La, starring Dayong Zhou, Ma Xudong, Za, and Yu Yang, with friendship from,,,,,,,, Zhang Yiming, Wang Tianfang, Lv Yan, Zhang Baiqiao, cool Teng, Zhang Youwei and DEBAI. The film assembled more than 20 gold medal comedians, joined hands to fight the drama and hit the punch line, bringing joy and carefree to the audience during the Qingming small holiday.

Bao Beier sincerely shared the original intention of creation, created fun and dismantled the core of the role.

The film "The Great Anti-Faction" tells the story of the little actor Bi Chao (Bao Beier) who "explodes and reforms" the villain by mistake, thus starting an own-goal adventure of "going against the sky and changing his life". Director and starring Bao Beier said frankly at the scene that the original intention of the film was not only to bring happiness to the audience, but also to hope that after watching the film, everyone could embrace their families and their ideals. In addition, Bao Beier also revealed that the movie "The Big Anti-school" wanted to discuss more about the two sides of life in the script creation stage, so the roles of Bi Chao and Lao Er were set as "control groups" for each other. Both of them had pursued their own desires, but they made the opposite choice, resulting in different life trends. Bao Beier sincerely expressed that "I hope this film can convey more kindness and warmth to the audience".

At the scene of the road show, when answering the audience’s question about why the eldest brother didn’t "suppress the blood of the second child", Dayong Zhou, who plays the eldest brother, said that the three brothers were not related by blood, but were fellow villagers who worked hard in big cities. In this regard, Ma Xudong, who plays the second child, also said that although the three are not brothers, they are "people who have a hard time" together, holding each other to keep warm and giving respect to their work and life. Zaza also believes that although the third child rarely has his own opinions, he trusts the eldest brother and the second brother very much, so he will plot the "great cause of kidnapping" together. It is not difficult to find that the role setting of the "Kidnapper Brothers" in the film not only brings unexpected jokes to the audience, but also contains thoughts on the situation of contemporary young people working outside the home. The realistic experience and psychological state of the roles have aroused the general empathy of the workers. In addition, Yu Yang, who plays the agent in the film, was sharply asked by the audience how to respond if the artist of the same company was exposed to wearing the same paragraph frequently. Yu Yang exploded and asked, "Isn’t the company going to send team souvenirs?" The witty answer instantly made the audience laugh, which also showed the super emotional intelligence and professional quality of the agent in the film when dealing with Bi Chao’s public opinion crisis.

Laugh and decompress, subvert the established impression, the audience is enthusiastic and interactive, and sincerely praise.

On the first day of its release, the movie "The Great Anti-Faction" received a wave of surprise feedback from netizens. Many viewers said that the movie was better than expected, the reversal was constantly surprising, the plot of beating the villain was decompressed again, and the process of watching the movie was hilarious. At the same time, the audience at the roadshow also bluntly said that they had "no expectations for Bao Beier’s films", but they saw the growth of Bao Beier in this film, and the plot was compact and funny, so they would recommend it to their family and friends. Bao Beier sincerely responded, "No matter what the external evaluation is, I always take my works seriously", and said that he has been learning. In addition, many viewers strongly praised the film "Full Role Shaping" and empathized that "everyone who works hard for his dreams deserves a good life."

In addition to sincere sharing of movies, there are also many audiences at the roadshow site who express their love for movies to the main creators through fancy whole life and interesting interaction. BOBO, a well-known online cartoonist, made a surprise appearance at the roadshow, expressing his appreciation for the hilarious plot of the film and calling it "very happy, especially like it"! Some college students even sent a banner of "Best Anti-PUA Award" to Ma Xudong, urging him to keep himself under the impact of Bi Chao’s "Chicken Soup for the Soul". In addition, the main creative scene also directly put on Qingdao’s characteristic "face Gini" and drank Tsingtao beer to the audience, and was full of sincerity and "laughter". Finally, at the request of the audience, the master created a "rich dance" in the music of the ending song "Making a fortune", which pushed the happy atmosphere of the scene to a climax.

CCTV News:In the first five months of this year, the total import and export value of China’s goods trade was 17.5 trillion yuan, a year-on-year increase of 6.3%. Among them, the import and export in May was 3.71 trillion yuan, an increase of 0.6 percentage points to 8.6% over April. From the ups and downs of exports in the first quarter to the monthly improvement since April and May, China’s foreign trade import and export has embarked on a steady "rebound curve".

According to the statistics of Shanghai Customs, in the first five months of this year, the total value of foreign trade import and export in the Yangtze River Delta region reached 6.4 trillion yuan, a record high, with a year-on-year increase of 6.1%, accounting for 36.6% of the total value of national imports and exports. The import and export of high-tech products was 1.56 trillion yuan, up 8.4% year-on-year, accounting for 35.2% of the total import and export value of similar goods in China.

In the first five months, the import and export of Beijing-Tianjin-Hebei region was 2.14 trillion yuan, up 5%, a record high in the same period, accounting for 12.2% of the total foreign trade value of the country in the same period. Among them, the proportion of foreign trade in Beijing-Tianjin-Hebei region is 72.8%, and the growth rate of foreign trade in Shangla region is 3.2 percentage points, and the role of "locomotive" is further highlighted.

The total foreign trade value of nine cities in mainland Guangdong-Hong Kong-Macao Greater Bay Area reached 3.45 trillion yuan, a record high in the same period, with a year-on-year increase of 13.8%, accounting for 19.7% of the total import and export value in the same period. Among them, the import and export value of Shenzhen accounts for 52.6% of the total foreign trade value of nine cities in Guangdong-Hong Kong-Macao Greater Bay Area.

The cumulative import and export value of the nine provinces (regions) in the Yellow River Basin was 2.37 trillion yuan, a record high, with a year-on-year increase of 4.2%. Among them, the import and export value of Shandong Province is 1.32 trillion yuan, accounting for 55.7% of the total regional import and export value.

The export of high-end intelligent green products drives the growth of foreign trade.

In recent years, China’s machine tool industry has accelerated its development, the policy has continued to help, and the localization rate has been continuously improved. 2014— In 2023, the export value of China’s machine tools increased by 9.1% annually, from a country with a trade deficit to a country with a trade surplus, from a trade deficit of 39.17 billion yuan in 2014 to a trade surplus of 28.11 billion yuan in 2023, accounting for 8.8% to 17.3% of the global export share. This year, the proportion of machine tool exports to emerging markets such as Latin America, the Middle East and India has increased rapidly.

According to the relevant person in charge of the General Administration of Customs, the continuous consolidation of foreign trade is closely related to the continuous recovery of China’s economic operation. Driven by the good export momentum of high-end, intelligent and green products and the steady expansion of import scale, the monthly import and export growth rate has further accelerated.

Zhejiang Province is the province that exports the largest number of machine tools in China, this year 1-mdash; In May, the export volume and value of Zhejiang machine tools increased by 8.0% and 24.9% respectively. Entering the production workshop of this CNC machine tool company in Taizhou, Zhejiang Province, many production lines are stepping up their horsepower to make orders from Malaysia.

With the improvement of independent R&D capability and international vision, the internationalization process of China industrial machine tool enterprises is accelerating. More local manufacturing enterprises will focus on building the "Belt and Road" emerging market, speed up the overseas market layout, and let China’s high-end equipment go abroad and go global.

Customs data show that in the first five months of this year, mechanical and electrical products with high technical content and added value accounted for nearly 60% of exports. Among them, the export of ships, electric vehicles and household appliances increased by 100.1%, 26.3% and 17.8% respectively.

Labor-intensive traditional industries actively explore emerging markets.

Also in Zhejiang, a major foreign trade province, labor-intensive industry, as a traditional dominant industry, has been in the first place in the country since 2019, and the national share of labor-intensive products has also increased from 24.6% in 2019 to 27.9% in the first five months of this year.

Walking into the exhibition hall of this technology company in Zhejiang, the desks and smart kitchen furniture that can be lifted automatically are an eye-opener. In the early years, the company mainly produced and exported drive products and electromechanical spare parts. With independent brands recognized by customers in more than 100 countries and regions, enterprises began to lay out the international market of finished furniture last year.

With a keen sense of smell and quick response, many labor-intensive enterprises in Zhejiang Province have handed over a bright "report card" in exploring emerging markets.

In the first five months of this year, the proportion of Zhejiang’s exports to countries that jointly built the "Belt and Road" exceeded 50%, reaching 51.4%, up 4.2 percentage points from 2019. Among them, the proportion of exports to ASEAN, Latin America, Africa, Central and Eastern Europe and other markets has increased significantly.

The vitality of foreign trade business entities continues to be stimulated.

Through the window of foreign trade, we can see that China continues to expand its high-level opening up. A series of policies and measures to "stabilize foreign trade" have helped the majority of foreign trade entities to overcome difficulties, innovate and develop, and promote "stable quality and quantity" of foreign trade.

Entering Jiangsu, a power tool company, the production line goes from processing to assembly to packaging in one go, and these assembled power tools are about to be shipped to all parts of the world.

Private enterprises take the initiative to seek innovation and progress, and strive to open up and adapt to the global market. On the other hand, the government and relevant departments continue to optimize the business environment, strengthen policy and financial support, and serve the high-quality development of private enterprises.

Customs statistics show that in the first five months of this year, the number of foreign trade business entities with import and export performance in China increased by 8.7% year-on-year. Among them, the number of private enterprises increased by 10.1%, and the import and export value increased by 11.5%, accounting for 2.6 percentage points higher than the same period of last year to 54.7%.

The stabilization of foreign trade reflects China’s super-large-scale market advantage.

According to industry insiders, as the second largest commodity consumption market in the world, new technologies and products are fully competitive in China and commercialized quickly, thus being recognized by the wider international market. According to a recent survey conducted by the China Council for the Promotion of International Trade, 81.6% of foreign trade enterprises predict that their exports will improve or be flat in the first half of the year, and 65.1% of the enterprises surveyed have increased or been flat in new orders compared with the previous quarter.

In recent years, the concept of "skin repair" has moved from a niche market dominated by professional dermatologists to the medical beauty, health beauty and retail skin care products industries.Repair barriers and improve skin health.It has become a hot spot in the functional skin care sector.

According to the data of Meiye Yan Research Institute, the sales volume of related products in 2022 (data source is Tmall Taobao) was 24.02 million, up 8.87% year-on-year; Total sales amounted to 4.83 billion yuan, up 9.36% year-on-year.

In the current skin care market, in addition to Winona, Zhiben and Yuze and other domestic brands specializing in sensitive muscles, old domestic products such as Nature Hall and Polaiya have also taken root in repairing the track, focused on the research and development of repair ingredients, and launched many popular items to seize the market dividend.

When investigating the repair products in the market, the author found a common phenomenon: that is, the brands and consumers don’t know the concepts of "repair" and "repair" clearly enough, and misuse and abuse are common. For example, Tmall launched a "hot list of repair cream", but when browsing, the author found that almost all the products in the list were named after "repair cream".

In fact, "repair" and "repair" are two different concepts. The Cosmetic Advertising Law states:Repair, focusing on recovery, replication and recovery, achieves recovery through repair. Repair, the focus is on protection, that is, protection. The repaired object is not damaged and has no prototype, but is defective.Repair is a process in which the body repairs and restores the defects formed after the loss of some cells and tissues caused by injury, and repair is just daily maintenance and basic nursing.

In this issue, C2CC Media X New Makeup launched a series of reports, "Let’s reveal the secret! Composition aims to reveal the development and trend of repairing track, especially the efficacy and application of some popular repairing components.

First, what does repair mean?

Before answering this question, we must start with the concept and function of skin barrier. Skin barrier is a physical barrier composed of sebum membrane and stratum corneum, which has the ability to maintain skin moisture and resist allergens, irritants and microorganisms. Once damaged, the barrier cannot play a protective role, which will lead to many types of skin problems, such as redness, itching, dryness and sensitivity.

At present, there are a variety of repair products on the market, and the marketing focus is also different, but in the final analysis, it is nothing more than making products around three ideas:

1. Repair the sebum membrane.Give the outer skin barrier a relatively closed space for self-repair.

For example, for people with poor tolerance, Yayang Special Cream only uses seven kinds of human-friendly formulas to simulate human sebum membrane, which plays a basic role in moisturizing and desensitizing.

2, repair the stratum corneum.That is to say, it supplements intercellular lipids in stratum corneum and reduces water loss.

For example, DKDK ceramide essence, mainly nano ceramide, with squalane and Centella asiatica, can repair the brick wall structure of skin and improve tolerance.

3, both internal and external repair. At present, most brands are no longer limited to a single repair path, and have almost achieved "internal and external repair" and received positive feedback from many consumers.

For example, Stafford Four-dimensional Repair Cream, from the physical, chemical, responsive, moisturizing four barriers for full repair.

Second, why did the repair track explode?

According to the report on the development trend of functional skin care industry in China in 2022, in the social media in 2021, the volume growth of repair and soothing ranked as TOP2 of functional skin care, reaching 137.3% and 51.3% respectively. In addition, various professional beauty projects are gradually widely known by consumers, and the demand for skin repair after photoelectric projects is also increasing.

At the same time, people with fragile barriers are often accompanied by problems such as dry skin, itching, redness and even inflammation, which puts forward more professional, scientific, safe and efficient requirements for the corresponding repair brands in the market.

Users said that the data released by the platform in 2022 showed that sensitivity, essence, repair and mask have become the hot contents of skin care notes, and the focus of Chinese skin care has gradually shifted from whitening and anti-aging to repair and moisturizing.

Why is the concept of sensitive muscle so hot in recent years, and major brands of repair products emerge in an endless stream? I think there are the following reasons:

1. Excessive skin care and medical beauty, changes in environment and lifestyle have led to a large population of sensitive muscle people in China.

A set of data from "Expert Consensus on the Treatment of Sensitive Skin in China" shows that one in every three women in China is sensitive muscle.

In 2021, major cosmetic brands advocated "strong acid peeling" one after another, and the trend of effective skin care such as early C and late A prevailed. Consumers who are eager for success and have not yet established scientific skin care cognition often ignore their own skin quality and skin problems, use unsuitable products, cause problems such as rotten face, and increase sensitive skin quality, making skin repair become the mainstream skin care demand.

In addition, modern young people have great work pressure, and excessive mental stress will also stimulate the skin and cause adverse stress. Long-term adverse stress will not only increase the level of corticosteroids, delay the recovery of skin barrier function, but also affect the normal metabolic function of skin, eventually leading to various skin problems.

The report "Research and Application of Skin Aging in Youshiyan People" indicates that the most significant sensitive factors of women in China are:Makeup remover, pressure mountain and stay up late madman.

Congenital sensitivity, coupled with the influence of the later lifestyle, is the main reason for the increasing number of sensitive muscles in Chinese people. According to the survey of the White Paper on Skin Barrier in 2022, nearly 90% of consumers have experienced skin barrier damage symptoms such as redness, tightness and desquamation within one year, and skin barrier damage has gradually become a normalized problem.

Therefore, barrier repair has attracted more and more attention from consumers, and the number of users searching for "barrier repair" and "repair" on platforms such as Taobao Tmall has also shown an upward trend.

2. With the enhancement of consumers’ awareness of skin care, the younger generation after 90′ s and 00′ s become the main consumers. Their relatively rich growth background, extensive knowledge and full rise of self-awareness pay more attention to the ingredients and efficacy behind the products.

Moreover, the younger generation’s awareness of beauty care and exquisite skin care has been significantly improved, and the skin care steps have become more refined and scientific. The skin care concept of "basic skin care+improvement of medical beauty" has been respected, and basic moisturizing and repairing skin care products have become daily needs.

3. In the post-epidemic era, people’s wearing masks for a long time and lifestyle changes have increased the incidence of problem skin, and abnormal work and rest have caused the body’s metabolic ability to decline, affecting melanin production and metabolism, reducing the repair ability of epidermal layer, causing endocrine confusion, and thus affecting skin health.

At present, many skin care brands have also seen changes in skin care trends and proposed "Skin barrier repair theory",research and development related skin barrier repair skin care products, mainly aroundMicrobial barrier, chemical barrier, physical barrier, immune barrierFour barriers put forward a scheme to solve the damage of skin barrier and establish skin defense mechanism.

Third, the current hot ingredients and products in the field of restoration

With the enhancement of consumers’ awareness of skin care and the deepening of their understanding of skin care products, the era of "concept hype" and "channel is king" has passed, and the whole beauty industry has also developed in the direction of standardization. The efficacy and ingredients have become the focus of consumers’ attention. Browsing the relevant search data, we found that there are 1.17 million notes about "repair ingredients" in Little Red Book, and the single topic about skin repair in Tik Tok has been played as high as 11.934 million times.

1. Centella asiatica:Known as "plant collagen", the active ingredient asiaticoside can promote the production of skin collagen, help wound heal and repair damage, and smooth skin. Asiaticoside can reduce the production of pro-inflammatory mediators (IL-1,MMP-1) and improve the repair of skin barrier. The user said that the report showed that in the trend analysis of ingredients and raw materials, the sound volume of Centella asiatica accounted for 17.14%, leading the repair, soothing and anti-allergic effects.

Representative product:Sisley All-round Emulsion upgraded version, extracted from five high-tech plants, and the concentration of Centella asiatica increased by 3500 times, repairing and enhancing the skin defense and barrier function, and strengthening the skin barrier from the inside out.

2, ceramide:Ceramide is a kind of lipid naturally existing in the skin, which forms a barrier on the skin surface, like a city wall, and is the most loyal protector of fragile cells. 40%~50% of sebum in human stratum corneum is composed of ceramide, which plays an important role in maintaining the moisture balance of stratum corneum and is considered as an excellent component for repairing skin barrier.

Representative brand:Xerox, a skin care brand developed by American dermatologists, focuses on skin barrier repair. Focusing on dry sensitive muscles, we define "moisturizing" as "repairing skin barrier". All products are rich in triple ceramides (1, 3 and 6-II), which helps to repair and strengthen the natural barrier of skin.

3. Recombinant collagen:Recombinant collagen generally refers to recombinant human collagen, which is prepared by DNA recombination technology, and its amino acid sequence can be designed and improved according to requirements. The gene sequence of recombinant collagen is highly consistent with that of human, and has good histocompatibility. It can be directly absorbed by human body and participate in the construction of collagen, helping to repair tissues and fill parts.

Representative product:Re-whitening collagen secondary polishing essence. Traditional collagen is extracted from animals, which is not only poorly absorbed, but also prone to rejection in the skin. However, the recombinant collagen produced by giant biological and other enterprises is obtained by genetic engineering and bioengineering, which overcomes the virus risk and rejection reaction, and is more effective. The Human-like bionic combination of recombinant collagen C5HR is introduced, and a three-dimensional collagen repair system is constructed to repair the damaged skin layer by layer from the inside.

With the skin repair becoming the "big outlet" in the future from the small race track, the development of domestic and foreign brands has also shown a trend of "rolling efficacy and research and development", and is committed to opening up the whole repair channel. Many medical and beauty brands have also changed their marketing models, expanding from a single cinema channel to the skin care market, deeply bundling with sensitive muscles and after-care of medical arts, and developing and launching a series of products suitable for daily repair. Huaxi Bio, as a raw material manufacturer of skin care products, is a forward-looking layout, and has successively launched repair brands such as Runbaiyan, Mibel and Quadi to seize the repair market.

In the sales list of Ali National Cosmetics in 2022, Polaiya and Winona ranked first and second and sixth respectively. In the GMV Top10 of Tik Tok skin care products, Polaiya, Winona, Zhiben, Kwadi and Runbaiyan are all on the list, which shows that repair products are so popular in the skin care market.

Deep interaction of "scientific research+medicine"

Help international brands to become professional

When comparing the repaired products at home and abroad, it is not difficult to find that international products generally have their own set of formula systems and technical patents, and most of them strongly support brands by means of "scientific research+medicine" and provide professional endorsements for them.

It is estimated that there are about 2 billion people suffering from chronic skin diseases in the world, and doctors are the fastest way for consumers to solve skin problems. As a century-old German skin care brand under the Beiersdorf Group, Yosemite has persisted in scientific research and innovation for many years, set up its own dermatology research and development center, conducted long-term resource sharing, research and development cooperation and clinical testing with top international dermatologists and scholars, and has patented components such as "Sympathetic" Xinfuyi and "Thiamidol" peptide Amydol. At the same time, Youselin is also committed to the long-term development in the China market, promoting brand building with the core idea of "medicine as the root and doctors as the foundation". It even set up a medical expert committee in China to discuss dermatological problems together with top dermatologists in China, and then passed Youselin products to doctors in all directions through experts, making Youselin the most trusted brand for doctors, and then recommending products to consumers through doctors, thus expanding the promotion channels.

Increase investment in research and development,

Support domestic products to compete with international brands

Relatively speaking, domestic brands still need to make continuous efforts in the research and development of repair products. Although the form of domestic public opinion has improved in recent years, the real situation is not optimistic.Most of the main raw materials rely on foreign raw material suppliers to import+blindly pursue hot ingredients. Most domestic products have no independent research and development capabilities, relying on the formula mechanism to do marketing promotion in the form of "big brand replacement", and the phenomenon of OEM and OEM is endless.

Therefore, increasing R&D investment and innovating patent components and technologies will become the only way to overtake domestic products in corners.

In terms of innovative research and development, Kerfumei is undoubtedly the leader among domestic brands, and it has its own specialized research technology and formula. According to the data of double 11 in 2022, during this period, not only the omni-channel sales increased by more than 130% year-on-year; On the Tmall platform, the sales of Fumei Tmall flagship store increased by more than 125% year-on-year, and the sales achieved excellent results in 3 minutes, 30 minutes and 40 minutes over the full cycle of 2021; It occupies the TOP1 of GMV in Tmall medical equipment, facial health, wound dressing, health care products and other categories.

Kerfumei has been rooted in the field of skin care for 12 years. It is a professional nursing brand with recombinant collagen as its core technical component and providing solutions to skin problems. Relying on the powerful scientific research strength of giant creatures and focusing on scientific research and development, Fumei continues to specialize in improving skin problems, regulating sub-health status of skin and repairing skin barriers.

At present, there are 33 different types of recombinant collagen in the recombinant collagen library of Juzi Bio, a company affiliated to Kerfumei, covering a variety of functions, and the effects can be superimposed and multiplied by bionic combination. Kerfumei added these recombinant collagen in different proportions in the products, and scientifically matched them to meet the different skin care needs of consumers.

Fourth, thinking about the development trend and path of repairing the track

1. Expand categories, from skin care to makeup.

In addition to focusing on cultivating skin care products, brands have gradually turned their attention to the make-up track, and are committed to creating "make-up and nourishing" beauty products. DewyLab focuses on pure make-up leaders, avoids using preservatives and flavors and fragrances, and launches a series of make-up products for sensitive muscles. The brand’s air cushion adds Portulaca oleracea extract, bisabolol and eight moisturizing factors to repair the skin barrier while applying makeup.

2, subdivide the repair products, which is more professional and scientific.

At present, consumers’ understanding of sensitive muscles is not comprehensive enough, and all skin abnormal symptoms are often classified as skin sensitivity for treatment. However, in fact, a considerable number of sensitive muscles have involved pathological problems and cannot be treated simply as ordinary sensitive skin. In this respect, the foreign skin care industry is obviously more professional and scientific.

Old brand cosmeceuticals such as Youselin and Dimasens have long been concerned about skin problems such as rose acne and seborrheic dermatitis, and have also launched corresponding repair products, so the domestic skin care industry should also make a forward-looking layout, imitate or learn from the ideas of foreign cosmeceuticals, and subdivide sensitive muscle repair products.

3. Provide more professional services.

At present, almost all repair brands are cooperating with professional organizations, owning their own laboratories and patented technologies, striving to provide scientific endorsement for products and pursue perfection and Excellence. However, while the brand is constantly exerting its strength on the product side, it should also be more refined and professional on the user service side. Shop customer service should have solid professional basic theoretical knowledge, answer and analyze skin problems for users in time, and provide some professional and authoritative tests at the same time.

Winona official website, for example, provided a skin test for consumers, and after the test, she gave a skin report and recommended suitable products. Perhaps, in the future, brands can also build their own offline consultation rooms and experience places to achieve the ultimate consumer experience service.

4. Cross-border cooperation with the medical and beauty industry

With the concept of "simplified skin care" deeply rooted in people’s hearts, consumers are well aware of the efficacy limitations of skin care products, and rely more on medical beauty to improve skin quality and improve skin condition. "Basic skin care+regular medical beauty" is gradually recognized and sought after by consumers, and industries such as Light medical cosmetology are also booming, and the era of universal skin care is accelerating. In view of this trend, various skin care brands can further explore the development path, innovate the cooperation form of medical and aesthetic institutions, and promote the further development of the industry.

Summary:At present, in the domestic skin care market, track repair is becoming more and more popular, and barrier repair has long been the focus of major brands’ marketing and promotion. But for brands, they should not just focus on "ingredients" and invest blindly in marketing, but should also think hard about how to become "long red" and make simultaneous efforts in patent research and development and technological innovation.

CCTV News:Of course, the characteristics of Xi ‘an are also indispensable to food. Countless gourmet snacks occupy the stomach of tourists and also capture the hearts of tourists.

CCTV reporter Wu Jialing:This is a food street in Xi ‘an, where more than 100 stores sell local specialties and snacks in Shaanxi. It’s the May Day holiday, and it’s bustling here. They are all diners looking for delicious food. Look at the store behind me, and there are many tourists lined up. What is delicious to sell? Let’s have a look together.

This paper-thin, silvery-white and translucent cake in front of us is called Zichang Pancake, which is a famous traditional snack in northern Shaanxi and is loved by many consumers.

Tourist:This noodle is very thin and soft, and the stuffing inside is also very suitable for the taste.

In this block, you can also find various Shaanxi specialties. This golden-colored food is called Shanbei Xiaomi Crisp, which is made on the spot and crispy at the entrance. During this "May Day" holiday, many tourists go shopping and eat all the way, and when they leave, they will bring a few boxes to their families.

Tourist:I think it tastes good.

Reporter:What else did you buy?

Tourist:I ate all the dough twists and rice skins, and they were in my stomach.

Hubei Daily News (Reporter Hai Bing, correspondent Pei Fei) On November 26th, the kick-off meeting of the "Stars Project 2024" Hubei College Students Wenbo Short Video Creation Camp and the Digital Culture Thinking Conference were held in Wuhan Institute of Design and Engineering. More than 100 representatives from Hubei Cultural Relics Development Center, museums in Hubei Province, and teachers and students from colleges and universities attended the event.

Under the guidance of National Cultural Heritage Administration, the "Small and Medium-sized Museums Digitally Help the Stars Project" ("Stars Project") jointly sponsored by Tencent’s Sustainable Social Value Division and China Cultural Relics Newspaper aims to improve the digital construction level of museums through technology and innovation. On September 24th, the three-year plan of "Stars Project" in Hubei Province was launched: providing public welfare and technical resources support, helping the digital construction of Hubei Museum and promoting the sharing of digital achievements of Jingchu civilization.

Up to now, the "Stars Project" has been completed: 37 museums have entered the exploration platform, 33 museums have uploaded cultural relics, 5 museums have official WeChat applets, 15 museums have made high-quality video shots, and a set of digital exhibition equipment for cultural relics has been digitally empowered. In addition, special funds were arranged to collect three-dimensional data of cultural relics from the "100 Jingchu treasures" selected by our province.

The relevant person in charge of the Hubei Provincial Cultural Relics Development Center said that the purpose of organizing this activity is to explore a new way to make cultural relics "live" and deeply cultivate the awareness of college students on the protection of cultural heritage. I hope that college students can dig deep into the connotation of cultural relics and capture the unique charm of cultural relics with lenses; Innovative expression, telling the story behind cultural relics with novel perspectives and techniques; Actively spread positive energy and convey cultural self-confidence and national pride with short videos.

The person in charge of Wuhan Institute of Design and Engineering said that the school will continue to expand the talent training path of "integration of arts and sciences". I believe that by combining with the "Star Project", students’ practical ability in "technology+culture" can be improved, and college students are expected to contribute to the protection, inheritance and innovation of Chinese excellent traditional culture.

The person in charge of Tencent’s digital culture in Hubei said that the "Star Project" expands the innovative development and digital communication mode of museums by focusing on the four directions of digital platform capacity building, content construction, cultural and creative product development and data scene application, and helps the digital construction and upgrading of small and medium-sized museums. The purpose of this activity is to let college students fully understand the rich museum collections in Hubei, and to inherit and carry forward Jingchu culture by using digital means and creating short videos through AIGC.

In the theme sharing session, Zhang An ‘an, deputy director of Huanggang Museum, and Li Chong, video department of Hubei Daily Media Center, had a wonderful sharing as mentors of "Star Project".

The activity was guided by Hubei Cultural Relics Development Center, and was jointly sponsored by Tencent Digital Culture Hubei Co-creation Center and more than 10 universities including Wuhan Institute of Design and Engineering, Wuhan City College and College of International Business and Economics of wuhan textile University.

Cecilia Cheung helps Master Xing.

　　　　　　　 On June 13th, a grand release ceremony was held in Shanghai for "Yangtze River No.7 Love the Earth". This film has attracted much attention because of Stephen Chow’s first film masterpiece after joining Bigo Company in Hong Kong. At the event, the film released two official posters, the first animated trailer and the theme song MV of the movie, which was sung by Cecilia Cheung and his eldest son lucas. The online game of "CJ7" was launched and the project of "Seven Kids Environmental Protection Fund" was unveiled, which put the concept of "Love the Earth" into practice outside the film. On that day, all the film creators including producer Stephen Chow and main voice actor Jiao Xu were present, but the unexpected appearance of Cecilia Cheung and his son LUCAS was undoubtedly the biggest highlight of this conference.

Stephen Chow joined Bigao’s "mountain-breaking" work, focusing on family and environmental protection cards

　　　　　　　 With the help of the Shanghai Film Festival, Stephen Chow brought his latest masterpiece "Yangtze River No.7 Love the Earth" to meet with fans and the media. The release of posters and trailers has also fully exposed the animated image of "Yangtze River No.7 Love the Earth" that everyone cares about.

　　　　　　　 It is worth mentioning that this film, as Stephen Chow’s first action after he entered Bigao Company, can be said to have devoted all his efforts to it, and the script and creativity were completely manipulated by himself. And the style still continues the Stephen Chow-style nonsense style, even happier and more unrestrained than the live-action version of Stephen Chow.

　　　　　　　 At the same time, the theme of environmental protection led by the film is also very suitable for the current hot topic. Xingye said: "Now I make movies not only to make everyone happy, but also to bring the information of loving the earth to more people." He hopes that through this film, he can absorb the information about loving the earth invisibly in extreme entertainment.

Cecilia Cheung supported Stephen Chow and his son LUCAS for the first time.

　　　　　　　 Following the unexpected appearance on the red carpet at the Shanghai Film Festival on the evening of 12th, Cecilia Cheung once again attended the press conference of Star Master’s Love the Earth on the 7th Yangtze River with his beloved son lucas. After making her first public appearance after childbirth, her figure recovered well and her smile was always on her face. This series of support also let everyone see again that Master Xing plays an important role in Cecilia Cheung’s mind.

　　　　　　　 What’s even more surprising is that his son lucas’ chorus with Bai Zhi for the first time was also dedicated to Stephen Chow’s new film, and the theme song CJ7, which was jointly sung by Cecilia Cheung and Lucas, was officially exposed. LUCAS’ tender singing adds a lot of childlike interest to the film.

　　　　　　　 Talking about the opportunity of this cooperation, Cecilia Cheung said frankly: "In 1998, Xingye made everyone know her. This time, it is obligatory and very happy to help Xingye’s first animation film." At the same time, Cecilia Cheung also revealed that Lucas is also very fond of 7-year-old, and he is also very excited to do something for 7-year-old. At the scene, lucas picked out his favorite 7 cartoon gifts, and Master Xing generously gave them to him.

"Xiao Di" Jiao Xu’s behind-the-scenes dubbing has no loss of affection for "Changjiang No.7"

　　　　　　　 This time, in the animated version of "Yangtze River No.7 Love the Earth", Jiao Xu still "plays" his son Xiaodi, but this time he "only heard his voice but didn’t see him". After watching the wonderful pictures of Xiao Di and Qi Zi in the trailer, Xu Jiao can’t hide her excitement. This film means too many beautiful memories for her, and her affection and love for "Changjiang No.7" should be no less than that of her father Stephen Chow.

　　　　　　　 When it comes to the similarities and differences between performing the same character again and the last real-life performance, Jiao Xu said that it is even more difficult to interpret the characters with sound alone this time. I believe that the animated version of CJ7 will be more exciting than the last real-life version, and there are more penetrating environmental themes in it, which is of great educational significance to children.

Screenwriter Li Min once again manipulated the animated version of "7 Tsai" for the whole family to watch.

　　　　　　　 The screenwriter of the cartoon "Yangtze River No.7 Love the Earth" was Li Min, the screenwriter of king of comedy. The first half continued the main story of the live-action version, telling the family life of Zhou Xiaodi, and the alien 7 came to Xiaodi, and gradually cultivated deep feelings with his father and son. In the second half, the environmental awareness is integrated into it, telling an interesting story about 7 Zi and Xiao Di’s family saving the earth.

　　　　　　　 At the event, Li Minye brought her two children to show her support. She revealed: "This time, we have incorporated more ‘ Zhou’s humor ’ Elements, the audience can still see a strong Stephen Chow style from this cartoon, and will never disappoint the audience. " And Li Min’s mother’s status also makes him know more about children. At the same time, she also said that CJ7 is not only for children, but also a "combination of classic Stephen Chow movies and classic family favorite cartoons" suitable for parents and young people.

Toe Yuen, the director, promised that CJ7 surpassed McDull at the box office.

　　　　　　　 It is understood that Toe Yuen, the director of "Yangtze River No.7 Love the Earth", has directed famous animation works such as "McDull Story" and is one of the best animation directors in Hong Kong. Stephen Chow also admitted that the reason why he asked Yuan to cooperate with him was that he took a fancy to the great reputation and box office influence of his works in the whole Chinese-speaking region. Toe Yuen even said that he believed that the box office of CJ7 would surpass that of McDull. At the same time, with the screenwriter Li Min, it can be said that the behind-the-scenes lineup of the film is extremely luxurious. Such a production lineup also ensures the excellent quality of the film "classic Zhou humor+classic family cartoon".

　　　　　　　 It is reported that this production cycle lasted for two years, "Yangtze River No.7 Love the Earth" represents the highest level of animation works in China at this stage, and can be in line with the international leading animation production industry. The film will be released nationwide in the summer on July 9.

On April 27th, Zhang Yimou, the chairman of the "Tiantan Award" jury of the 13th Beijing International Film Festival, opened a movie master class to review his film career and creative path with Song Fangjin, the guest speaker, and Chen Luyu, the host. Zhang Yimou responded to the controversy over whether to kill Qin Gui in Man Jiang Hong, saying that the box office of the film was beyond his expectation. I also talked about cooperation with actors, how to face bad reviews and new works in the future.

　Responding to the Controversy of "Kill or Not Kill Qin Gui" in Man Jiang Hong;

"When" Hero "didn’t kill Qin Shihuang, everyone spoke the most. They have been criticizing and scolding me, and this time they didn’t kill Qin Gui. This is a reincarnation, and everyone is discussing whether to kill or not. First of all, it must be in line with history. It’s not up to me to kill him or not. He didn’t die like this. If you make this up, everyone will be even more disgusted. But it doesn’t matter whether to kill or not. I think this is just a story. It’s not necessary to discuss it for so long. There is no need to get so angry on it. "

　Said "boundless hone red" box office surprised him:

"The box office is beyond my expectation. Making movies now is not the same as in the past. Now I often have to estimate the box office. I said at that time that 2 billion is a great victory." The courtyard of "Man Jiang Hong" was built for filming "Red Lantern 2". "Later, the courtyard was built, and I changed my mind. The script almost changed a lot, and I didn’t want to shoot it again. I took the Winter Olympics again. I didn’t have time, so I just left it. Later, I said, let’s make a change. Instead of making literary films, let’s make an entertainment film and a genre film. Of course, murder, murder, suspense and script killing are very atmospheric in this layered courtyard. "

　On Shen Tengzhang’s translation of the drama of being punished

"(Filming) requires the actors to go all out. I am very lucky to meet the best actors in China. Both actors are very dedicated and do it by themselves from beginning to end. For example, when you pour vinegar, the water from the jar is very strong. I told the extras to control the water, and I also told Shen Teng to give me a signal. If you can’t stand it, you can put your legs up. Later, he forgot to skip his legs, and when he poured it down, he kicked it around. He made all the preparations and tried to shoot it. However, the amount of water during the real shoot was unexpected. I believe that he was very uncomfortable, and it was not the problem of stretching his legs. He was instinctively scratching and pedaling. We all didn’t know if this was a signal, and we were a little confused. We didn’t know if he was performing. We thought it was really good, but later we found out that it was wrong. He couldn’t breathe, and he kept breathing and cramping when he got up. That was the first shot, and we put it at the end later. It looked very realistic. I asked him why he didn’t send a signal because he couldn’t stand it. He said it was chaotic, and his mind would be chaotic if it was too late. Therefore, the actor is immersed in the situation and has made great efforts to experience it, which is really touching professional ethics.

Zhang Yi, too, was very much like electrocution, and he was shaking all over. Of course, we can’t put people in danger in any work. Even artists, in the name of art, can’t let people take risks. Life must be the most precious. But when an actor tries these things, he actually wants to challenge himself and mobilize his professional spirit. "

How should directors face bad reviews?

Some viewers asked: Will the audience’s positive and negative comments affect their future work?

Zhang Yimou: "Now is the Internet age. I believe there is no director who does not pay attention to all kinds of comments on himself. I joked that I grew up with a curse, so I’m used to it. I think there is always an old saying in my generation: modesty makes people progress, pride makes people lag behind. I read the comments with this attitude. Even if it is all swearing, there are a few words that make sense, and I will remember them. They are all my next works, and many things are inferences, including criticism of you. "

Reflection on "Sniper" said that it was not good enough.

"I especially wanted to make a documentary at the beginning, so I chose an all-vegetarian, which may be better and cooler, but it is difficult to do. This belongs to taking the law and getting it. Because I have never fought a war, I have only read the materials, and it is very difficult to reproduce it. I always copy it, and I have no confidence in myself. The second is to shoot like a documentary, the expression of the emotional part will be weakened, there will be less sensationalism, and the story will be described more calmly, taking great risks, and the Spring Festival file may be at the bottom. For various reasons … It’s hard to be purely recorded. Moreover, I haven’t seen a special documentary of China’s war films, which is very difficult. "

He recalled the idea at that time: "At that time, there were a lot of war movies, and I didn’t want to repeat them, so I found a small incision. That group of actors is the orientation training that we spent a year looking for extensively. It is difficult to make a small incision, so we have to give up a lot of commercialism. The Battle at Lake Changjin’s Watergate Bridge is a collection of stars, with big stars making big moves and big feelings. We hope to use amateurs, that is, ordinary people around us.

　Zhang Yimou on New Works;

"I want to shoot a new film in June. I call it new realism. It is not just the expression of the author and the expression of the minority. It is also to let it enter the homes of ordinary people. The story is easy to understand."

Talking about how to keep a young creative attitude, Zhang Yimou: "First, I feel grateful. I keep the attitude of grateful times. People younger than me and my contemporaries have retired. I should have been a worker. I am very lucky to regard my hobby as a career because the times have given me opportunities, so I never dare to relax and don’t want to waste my time. Perhaps our generation just works hard; The second is to be self-disciplined, don’t spend so much time playing, pay attention to your diet, keep exercising every day, and be healthy and quick-witted. The third is to study a lot, read things indiscriminately on the Internet, keep understanding and feedback on information, think more and learn more. Every time you make a movie, you have to be innovative, that is, you have to do what you didn’t do. I don’t know anything about the online drama League of Legends. It is a game played by my son. I hope to make a cool and handsome feeling, that is, to innovate. "

CCTV News:According to the website of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology, the National Development and Reform Commission and the Ministry of Commerce recently issued a work plan for the steady growth of light industry (2023— In 2024), the details are as follows.

Work plan for steady growth of light industry

（2023— 2024)

Light industry is the dominant industry in China’s national economy and the industry of people’s livelihood, and it has strong competitiveness in the world. In 2022, the added value of young industries accounts for 16.2% of all industries, which is an important force for the steady growth of industrial economy. In order to implement the spirit of the 20th National Congress of the Communist Party of China and the Central Economic Work Conference, and fully implement the deployment of the government work report, according to the requirements of the Ministry’s work points and tasks, we should give priority to steady growth, promote effective improvement of quality and reasonable growth of quantity, strive to achieve the main expected goals of industrial economic development, and formulate a work plan for steady growth of light industry (2023— 2024).

I. Guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, fully implement the spirit of the 20th Party Congress, implement the Central Economic Work Conference and the decision-making arrangements of the CPC Central Committee and the State Council, adhere to the general tone of striving for progress while maintaining stability, base on the new stage of development, completely, accurately and comprehensively implement the new development concept, and build a new development pattern, with the theme of promoting high-quality development and the purpose of meeting the people’s growing needs for a better life. Combine the implementation of the strategy of expanding domestic demand with deepening the structural reform on the supply side, adhere to the problem orientation and goal orientation, focus on stabilizing key industries, give play to the leading role of key regions, focus on optimizing the supply structure, improve the overall efficiency of the industrial chain, focus on innovating consumption scenarios, boost and expand consumer demand, promote the steady growth of light industry, and provide support for the overall improvement of economic operation.

Second, the main objectives

2023— In 2024, the average growth rate of the added value of young industries was about 4%, and the scale of business income of enterprises exceeded 25 trillion yuan. The scale of key industries has risen steadily, and the international market share of major products has remained stable. New growth points have developed rapidly, more than 300 upgraded and innovative products have been promoted, the competitiveness of top 100 light industry enterprises has been further enhanced, and 50 light industry clusters with a scale of more than 30 billion yuan have been cultivated and upgraded. The role of light industry in expanding domestic demand and promoting consumption has become more prominent. The development of high-end, digital and green has been steadily advanced, the effect of "increasing varieties, improving quality and creating brands" has been expanded, and the quality and efficiency of industrial development have been continuously improved.

Third, work initiatives

(1) Focus on stabilizing key industries.

Household goods. Organize the National High-end Intelligent Household Appliance Innovation Center to accelerate the breakthrough of key common technologies such as intelligent technology, key components and application of new materials. Implement the action plan for high-quality development of the home industry, carry out smart home interconnection development actions, strengthen standard guidance and platform construction, and promote the integrated development of household appliances, furniture, hardware products, lighting appliances and other industries. Actively develop and promote green smart household appliances, leisure and entertainment, personal care and maternal and child household appliances, healthy kitchen and bathroom, intelligent multi-scene lighting system, natural furniture, functional furniture, smart locks and other products. Promote new modes such as flexible production, personalized customization and whole house customization. Promote the integration and application of lighting and electrical appliances industry with agriculture, cultural tourism, education, urban landscape and rural construction. Carry out the action of "Beautiful Home in 100 Enterprises, Thousands of Counties and Thousands of Villages" to promote green smart home products to enter the countryside and create a beautiful village life. Organize activities such as the home rejuvenation season, and encourage qualified places to carry out green smart home appliances to the countryside and trade-in activities.

Plastic products. Expand the application of special engineering plastics, high-end optical films and battery separators in national defense, aerospace, new energy, electronic information and transportation. Promote new antibacterial materials and other medical plastics, and give play to the advantages of plastic products in medical devices, consumables and drug packaging. Accelerate the production and application of plastic water-saving equipment, long-life functional agricultural films, thermal insulation boards, special pipes, plastic doors and windows profiles, etc. Carry out the action of thickening high-strength plastic film and fully biodegradable plastic film to meet the standards, and improve the supply and guarantee capacity of high-quality agricultural film.

Paper making. Promote the integration of forestry and paper, scientifically use bamboo pulp, bagasse, straw and other non-wood raw materials, and improve the supply capacity of domestic raw materials. Accelerate the breakthrough in manufacturing technology of high-grade insulating paper and special paper-based composite materials, and improve the quality of paper, paperboard and paper products. Develop nursing and health products suitable for infants and the elderly, subdivide application scenarios, strengthen the design and research of paper products and packaging paper, and adapt to the diversified and personalized market demand. Improve the proportion and efficiency of cogeneration, expand the application of biomass energy, organize and implement a number of energy-saving and carbon-reducing technological transformation projects, carry out demonstration applications of energy-saving and carbon-reducing technologies, and improve the level of energy-saving and carbon-reducing in the industry.

Leather. Develop high-end green, fashionable and functional leather materials, and expand their application in automobile, home and other fields. Build a high-end new public service platform for green shoe materials, and accelerate the popularization and application of high-performance sole materials with functions of shock absorption, resilience, light weight and environmental protection. Carry out leather fashion day, design week and other activities, build a brand design database, strengthen the application of foot big data collection, adopt 3D design, virtual simulation design and visual presentation, and develop personalized, fashionable and functional leather and fur products and footwear products. Promote the research and development, popularization and application of chrome-free tanning and solid waste recycling technology, and improve the intelligent level of leather-making and shoe-making equipment technology. Support the promotion of leather marks, develop ecological leather, establish a quality traceability system for leather products, and explore leather culture.

Batteries. Focusing on improving battery energy density and reducing thermal runaway, we will accelerate the research and application of key technologies and materials in the fields of lead-acid batteries, lithium-ion batteries and primary batteries. Vigorously develop high-safety lithium-ion batteries, lead-carbon batteries, sodium ion batteries and other products, and expand their applications in new energy vehicles, energy storage, communications and other fields. Build a platform for industrial supply and demand cooperation, promote the battery industry and downstream industries such as electric bicycles to strengthen the docking of technology, products and services, and promote the development of financing.　 　 　 　

Food. Accelerate the cultivation of traditional superior food producing areas and local specialty food industries, guide all localities to base themselves on superior resources, and strengthen the construction of high-quality raw material bases such as grain and oil, livestock and poultry and aquatic products. Guide the traditional superior food producing areas to further exert the agglomeration effect, strengthen the upstream and downstream coordination of the industrial chain, and further expand the characteristic food industrial clusters such as dairy products, meat products and liquor. Dig deep into cultural connotation, promote the integration of intangible cultural heritage and historical and cultural elements into local specialty food brands, and accelerate the inheritance and innovation of traditional production techniques such as baked goods, wine making and condiments. Guide the integration and development of food industry with health care, tourism, popular science, entertainment and other industries, and expand the consumer market of functional food, sports nutritious food and formula food for special medical purposes.

(2) Cultivate and expand new growth points

Articles for the elderly. In-depth implementation of the guiding opinions to promote the development of the elderly products industry, building an innovative platform for the elderly products, publishing the promotion catalogue of the elderly products, vigorously developing functional elderly clothing, intelligent daily auxiliary products, safe and convenient old-age care products, rehabilitation training and health promotion AIDS, products suitable for aging environment improvement, and enriching the varieties of elderly products. Promote the continuous optimization and upgrading of smart terminals according to the requirements of aging, and improve the design, research and development, testing and certification capabilities of aging products. Formulate guidelines for the construction of industrial standard system for elderly products, and speed up the revision of standards for elderly products. Cultivate industrial parks for old people’s products, focus on sub-sectors and cultivate a number of key enterprises with strong R&D capabilities and independent intellectual property rights, and guide manufacturers to design and produce special easy-to-use manuals and video tutorials for the functions of commonly used products for the elderly. Encourage local governments to set up special projects to support the aging transformation of family houses and furniture facilities for the elderly. Strengthen the popularization of knowledge about articles for the aged, and enhance consumers’ brand awareness of quality.

Baby products. Strengthen the development and application of new materials preparation technology and intelligent technology for environmental protection. Vigorously promote educational, model, outdoor and sports baby products. Promote the integration with the cultural industry, hold a creative design competition for toys and baby products, promote the licensing of new national trends, museums, cultural tourism IP and other brands, and enhance brand value and added value of products. Implement quality parenting and product quality and safety projects, and popularize baby products for feeding, traveling, playing and education.

Recreational articles for sports and culture. Accelerate the development of convenient and fast office supplies, green and healthy stationery, and multi-functional intelligent sports and fitness equipment to guide and create consumer demand. Use sports events and other activities to accelerate the promotion of ice and snow and outdoor sports equipment, sports and leisure bicycles and other products. Promote "calligraphy into the classroom", popularize Four Treasures of the Study products, and inherit the excellent national culture. Taking the opportunity of promoting the construction of rural cultural and sports facilities, we will vigorously develop sports equipment, musical instruments and cultural supplies that meet the needs and enrich rural spiritual and cultural life. Formulate industrial policies for the high-quality development of arts and crafts, carry out activities for arts and crafts masters to enter the campus and park, cultivate arts and crafts characteristic areas and master studios, and support the construction of demonstration projects for arts and crafts dual-creation platforms. Organize skills training and seminars in arts and crafts industry in combination with local characteristics to improve the level of employees in the industry.

Biological manufacturing. Accelerate the development of top-level design in bio-manufacturing industry, increase investment in various innovative resources, and enhance product added value and market competitiveness. Accelerate the application of non-grain raw materials, vigorously expand the raw material resources of bulk agricultural and forestry wastes such as straws, improve the low-cost saccharification technology level of non-grain biomass, and promote the sustainable development of bio-manufacturing. Support qualified areas to carry out pilot applications of bio-based materials, non-food raw materials and bio-energy products, and promote the popularization and application of high-quality products. Strengthen the development and innovation of characteristic plant raw materials, promote the large-scale production of biological manufacturing of active raw materials, and increase the application in food, cosmetics and other industries.

Prefabricated food. Implement the action plan to promote the development of food industry prefabrication, conform to the consumption demand of convenient, fast, nutritious and healthy food, and vigorously develop product forms such as convenient food, self-heated food, rice flour products and pre-processed dishes. Actively promote the extension and expansion of the industrial chain, strengthen the interests of agricultural enterprises, share the value-added benefits of the whole industrial chain, and help the coordinated development of the first, second and third industries. Carry out research on key common technologies such as modified atmosphere preservation, improve the automation level of processing equipment and key processes, and encourage traditional food industrial parks to attract supporting enterprises in the upstream and downstream of the industrial chain to gather and develop. Strengthen the preparation and revision of prefabricated food standards, accelerate management innovation and business model innovation, actively cultivate new industries and formats, and expand diversified consumption scenarios.

(C) fully stimulate the potential of domestic demand

Vigorously implement the "three products" strategy. Organize industries and key areas to vigorously carry out the "three products" nationwide series of activities, and create a matrix of new products, famous products and fine products in light industry. Strengthen design empowerment, add a number of national industrial design centers, design parks and design towns in the field of light industry, and accelerate the expansion of industrial design to R&D, manufacturing and sales. Design competitions will be held in the fields of luggage, shoes, home, jewelry, ceramics, toys and baby products, bicycles, plastic products, etc., and original and creative designs will be strengthened. Compile the Guide to Upgrading and Innovating Consumer Goods (Light Industry) and promote more than 300 upgraded and innovative consumer goods. Cultivate a number of regional brands of light industry with distinctive industrial characteristics and strong influence, and strengthen the cultivation of local landmark light industry products. Brand building in household appliances, furniture, lighting appliances, hardware products, leather, cosmetics, watches, glasses, household paper and other industries.

Build a high-quality exhibition platform. Make good use of high-standard platforms such as China International SME Expo and APEC SME Technical Exchange and Exhibition to promote international cooperation, project investment and technical exchange of light industrial SMEs. Organize the exhibition of "three products" achievements of food industry. Support the holding of international exhibitions on household appliances, furniture, hardware products, leather, toys and baby products, plastic products, bicycles, etc., promote new technologies, new products and new materials in the industry, carry out new product launch, first exhibition and first show activities, promote project negotiation, international cooperation and upstream and downstream docking of industrial chain, and stimulate market consumption vitality.

Linkage online and offline to expand consumption scenarios. Carry out various promotional activities such as "Online New Year Festival", "Double-product Online Shopping Festival" and "Food Festival". Vigorously develop new retail formats such as smart home experience hall, smart appliance life museum and healthy lighting experience center, and cultivate more than 50 smart home experience centers. Cultivate exhibitions and expositions of old-age products, hold a conference on the development of old-age products industry, and carry out the activities of "filial piety and love for the old" to meet the multi-level and diversified needs of the elderly.

(D) Actively stabilize the export advantage　

Stabilize the traditional export market. Guide household appliances, leather, furniture, hardware products, lighting appliances, toys and other industries to optimize the structure of export products, enhance the position of division of labor in the global industrial chain, actively participate in international exhibitions, increase the export ratio of brand products, and consolidate the traditional export market. Support leading enterprises in household appliances, leather and other industries to "go global", build overseas design and research institutions and marketing channels, and accelerate the establishment of international brands. Organize the toy industry to carry out the certification supplier plan in depth, promote the leather industry to continuously carry out the "international animal welfare (mink/fox/raccoon) demonstration field" certification, and smooth the export trade in the traditional market.

Actively explore emerging markets. Guide the light industry to strengthen market research in the "Belt and Road" and RCEP regions, and guide enterprises to rationally arrange industrial layout investment. Promote the bicycle industry to build international industrial bases, R&D centers and trade centers in Guangxi and Hainan. Support the construction of specialized markets for border trade of light industrial products in Southeast Asia, Central Asia and Northeast Asia. Promote all localities to actively use existing capital channels to support small and medium-sized enterprises to participate in overseas exhibitions and expand orders. Accelerate the transportation of light industrial products through China-Europe trains and support the development of new foreign trade formats such as cross-border e-commerce and overseas warehouses.

Strengthen foreign trade public services. Establish and improve the standard system and product certification system in line with international standards, and improve the ability to cope with technical trade measures. We will promote the work of issuing certificates of origin and facilitating customs clearance in free trade agreements, and guide and help light industrial enterprises to enjoy tariff reduction or exemption in partner countries or regions of the agreements. Actively promote international cooperation in inspection and quarantine electronic certificates, and improve the level of trade facilitation. Actively participate in multilateral and bilateral economic and trade negotiations to help China’s advantageous light industrial products export. Organize export policy training for small and medium-sized enterprises in light industry, and guide enterprises to produce products that meet the requirements. Organize the international capacity cooperation alliance of light industry, strengthen communication with government agencies and industry organizations of exporting countries, and provide information consulting services for light industry enterprises to "go global".

(5) Promoting the coordinated development of industrial ecology.

Strengthen the leading role of leading enterprises. Organize the promotion activities of the top 100 enterprises in light industry, top 100 enterprises in science and technology and top 10 enterprises in sub-sectors, set an advanced model of high-quality development and scientific and technological innovation, and lead the transformation and upgrading of the industry. We will focus on key industries and fields such as food, household appliances, paper making, batteries and furniture, and support the development of key enterprises in the industrial chain. Establish a contact service mechanism for key enterprises, and enhance the ability to serve enterprises through the establishment of industrial alliances and enterprise salons.　　 　

Cultivate a number of specialized and innovative enterprises. Carry out the activity of "China Tour of Light Industry Belt", and take the lead in launching pilot projects in Jiangsu, Zhejiang, Guangdong, Fujian, Shandong and other places to provide online and offline linkage services such as policy interpretation, platform docking and technical exchange for SMEs, so as to improve the development quality of SMEs. Give play to the role of intelligent manufacturing system solution supplier alliance, help small and medium-sized light industrial enterprises to carry out diagnostic consulting services, and accelerate the development of intelligent solutions to reduce costs and increase efficiency, improve quality and expand capacity. Cultivate a group of "little giant" enterprises specializing in light industry and individual champion enterprises in manufacturing industry, and carry out the development of large, medium and small enterprises.

Gradient cultivation of light industrial clusters. Cultivate 50 "three products" demonstration cities of light industry, and support industries such as plastic products, hardware products, lighting appliances, cosmetics, toys, culture, education and sports to cultivate a number of characteristic industrial clusters of small and medium-sized enterprises. Encourage the existing light industry clusters to accelerate development, optimize and upgrade, develop collaborative manufacturing, lean manufacturing and service-oriented manufacturing, and support the construction of a number of new industrialization demonstration bases in the light industry. Vigorously cultivate advanced manufacturing clusters in the field of light industry, and support key industrial clusters such as smart household appliances, pan-household appliances and leather to move towards world-class industrial clusters. Hold a 100 billion-level industrial cluster development conference to exchange and promote the experience of cluster transformation and upgrading.

Promote the orderly transfer of industries in China. Optimize the development environment in the central and western regions, strengthen the infrastructure construction of parks and bases, enhance the professional supporting service capacity, and attract light industry enterprises and major projects to land. Explore the pairing of parks, enterprises and orders between the eastern region, the central and western regions and the northeast region to promote the orderly transfer of manufacturing links. Implement the guiding opinions on promoting the orderly transfer of manufacturing industry and the guiding catalogue of industrial development and transfer, the catalogue of encouraged industries in the western region, the guiding catalogue of industrial structure adjustment, and the catalogue of industries encouraging foreign investment. Encourage willing areas to hold docking activities for manufacturing transfer and development, and promote the landing of transfer projects. Encourage leading enterprises such as leather, furniture and household appliances to invest in the central and western regions to improve the level of industrial technology development in the central and western regions.

(VI) Upgrading the modernization level of industrial chain

Carry out strong chain stabilization actions. Optimize the layout of manufacturing innovation centers in the field of light industry, promote enterprises to actively create technological innovation centers, industrial design centers and key laboratories at all levels, gather innovative service institutions, provide high-quality product research and development, quality control and other services, and improve and upgrade the innovative public service system. In view of the weak links in household appliances, leather, washing products and other industries, we will speed up the development of technological innovation roadmap and industrial chain map, promote technological breakthroughs in key raw materials, parts and equipment, and consolidate the leading position of advantageous industries. Carry out the transformation and upgrading of sports and leisure bicycles, and benchmark the international advanced level to enhance the core competitiveness of the industry. In-depth implementation of the "one-stop" application plan for key products and processes to promote the demonstration and application of innovation achievements in the industrial chain.

Strengthen the transformation of digital empowerment. Promote the digital transformation of key light industry, build a number of intelligent manufacturing demonstration factories and excellent scenes, and cultivate a number of 5G factories. Give play to the role of digital transformation promotion center in consumer goods industry, provide diversified services for digital technology application, standard development and personnel training in light industrial enterprises, support shoe-making, furniture, household appliances and other industries to carry out personalized customization and flexible production, and reshape the new mode of product production. Give full play to the role of industrial internet logo analysis node and promote the traceability construction of quality and safety in key areas. Organize trade associations to hold the China Light Industry Informatization Conference to show the typical achievements of digital transformation.

Promote green and safe development. Formulate the standard conditions of electric bicycle industry, revise the standard conditions of daily glass industry, do a good job in the announcement management of lead battery industry standards, and promote the development of industry standards. Support light industrial enterprises to carry out technological transformation and equipment renewal, and promote green and low-carbon advanced technologies. Cultivate a number of green products, green factories and green supply chain management enterprises in the light industry to accelerate the formation of green competitive advantages in light industry. Guide enterprises to implement the main responsibility of safety production, standardize the conditions of safety production and improve the level of intrinsic safety.

Fourth, safeguard measures

(1) Strengthen policy support. Use existing capital channels to support technological breakthroughs in intelligent manufacturing, green manufacturing and basic fields of light industrial enterprises. Implement relevant policies to support the development of small and medium-sized enterprises, and improve the risk resistance of small and medium-sized enterprises in light industry. Give full play to the role of national industrial integration as a platform, and comprehensively use various financial instruments such as credit, bonds, funds and insurance, and special refinancing and other policy tools to support the innovation and development of light industrial enterprises. We will implement policies and measures to stabilize foreign trade, further increase support for export credit insurance, and optimize exchange rate hedging services.

(2) Strengthen the guidance of standards. We will strengthen the supply of standards that are urgently needed in the market, cross-border integration and quality improvement, speed up the revision of mandatory national standards for key products such as household appliances, baby products, school supplies, sports equipment and electric bicycles, and formulate quality grading standards for household appliances, furniture, toys, paper making, leather and lighting appliances. Every year, 300 standards in the field of light industry are compiled and revised to enhance the ability of standards to lead the development of the industry. Strengthen the management of standard preparation and revision process, and improve the efficiency and quality level of standard preparation and revision.

(3) Strengthen talent support. Support the holding of industrial innovation and entrepreneurship competitions, the recommendation activities of craftsmen in light industrial countries, and increase the training of outstanding industrial talents. Carry out the national industrial design vocational skills competition, carry out the evaluation of light industry vocational ability, and cultivate a group of light industry technical experts. Hold stone carving, ceramics, shoe designer and other vocational skills competitions to strengthen the construction of talent team. To carry out the training of standardization professionals in light industry to improve their ability, and to improve the professional level and professionalism of standardization practitioners.

(4) Strengthen organization and implementation. Establish an exchange mechanism between provincial capitals and businessmen, coordinate and solve development problems in time, and take active measures to stabilize the production efficiency of light industry. Actively use the information platform such as "Digital Industry Information" to strengthen the scheduling analysis of sub-sectors and timely and accurately grasp the latest developments of the industry. Local industrial and information technology authorities should strengthen departmental coordination, increase the protection of industrial development policy elements, pay close attention to the implementation of this work plan, stabilize the development of key industries and key enterprises in the region, and strive to achieve the expected goals. Industry organizations should actively build an industry exchange and exhibition platform, timely study and analyze the impact of changes in international and domestic situations on key industries, regional enterprises, especially small and micro enterprises, help enterprises formulate emergency plans, and enhance their risk early warning and disposal capabilities. Local competent departments of industry and information technology and relevant national trade associations regularly submit the progress in the implementation of steady growth in their respective regions and industries every year.