    Xinhuanet Beijing, October 10 (Reporter Hu Kelu) With the continuous improvement of consumers’ awareness of "health", the new tea industry has once again ushered in a new round of quality upgrade after experiencing the iteration of "0 addition", "low GI" and "nutrition grading". On October 10th, Naixue’s tea, the pioneer of the new tea track, made a breakthrough in launching the industry’s first "fresh fruit tea without sugar" series, and successfully achieved "0 added sugar", that is, all sweetness came from fruits. Naixue Tea, together with Xinhuanet and China Nutrition Society, jointly launched the initiative of "Good Fruit Tea Without Sugar" in the new tea industry, advocating that new tea enterprises should not add sugar and artificial sweeteners such as sucrose and fructose syrup in the process of fresh fruit tea making. Call on the new tea industry to promote the quality upgrade of fresh fruit tea, and achieve the goal of "0 sugar added is healthier" through the way of "good fruit tea without sugar" to provide consumers with a more healthy choice. This move also means that Naixue’s tea will once again lead the industry to cut into new competition points, promote the high-quality upgrade of fresh fruit tea and start a new stage of health.
   Naixue’s tea is the first "fresh fruit tea without sugar", and its sweetness is 100% from fruit.
    The proposal proposes that the industry should upgrade the quality of fresh fruit tea in an all-round way. During the fresh fruit tea making process, sugar and artificial sweeteners such as sucrose and fructose syrup are not added, and all sweetness comes from fruits, so as to promote the quality upgrading of fresh fruit tea in the industry. Through the way of "good fruit tea without sugar", the goal of "0 sugar added, healthier" can be achieved, the consumption experience of fresh fruit tea drinks can be improved, and consumers can be provided with more healthy choices.
    At the same time of launching the initiative, Naixue Tea made a breakthrough in launching the first series of fresh fruit tea without sugar in the industry-Naixue Black Grape without sugar, Naixue Blood Orange grapefruit without sugar, and Naixue Cabbage Kiwi without sugar. Naixue gives full play to the advantages of R&D and supply chain, and uses fresh fruits with super ingredients, such as "Lycium barbarum+grape", "blood orange+grapefruit" and "kale+kiwi fruit", to release the original flavor of ingredients to the greatest extent, and to flavor with fresh fruits naturally and sweetly, without adding extra sugar products, giving consideration to taste and health.
    Improving the natural and healthy product quality and consumption experience of fresh fruit tea is in line with the current trend of healthy consumption in the market. The person in charge of Naixue’s tea said that "health" is the concept that Naixue brand has always pursued since its establishment. From the beginning of its establishment, it took the lead in using high-quality tea, fresh milk and fresh fruit to create industry health standards, to the first natural Lohan juice to replace sugar, to become the first batch of nutrition grading pilot units in China, and now to put forward the "good fruit tea without sugar" initiative, Naixue’s tea will continue to explore breakthroughs on the road of "health".
Image source: China Consumer News
    The charm of fruit: enjoy the benefits of natural sweetness
    Fruit is an important dietary component of Chinese residents, which is rich in vitamins, dietary fiber, plant compounds and other substances. According to ‌ Dietary Guidelines for China Residents (2022) recommends that China residents should consume 200 ~ 350g of fresh fruit every day. ‌ However, the survey shows that the fruit intake of Chinese residents is far from enough compared with the recommended amount.
    Han Junhua, Secretary-General of China Nutrition Society, said that the delicacy of fruits comes from their natural sweetness. Natural sugar in fruits combines with fiber, vitamins, minerals and various phytochemicals in fruits to form a natural nutritional combination, which provides our bodies with abundant energy and various necessary nutrients. In daily life, we should make food diverse and reasonably matched. It is suggested that fruits should be integrated into daily diet, and healthy fruits with fresh, seasonal and natural sweetness should be selected, and the diversity of fruit selection should be paid attention to, so as to ensure the intake of different kinds of nutrients and phytochemicals and keep our bodies healthy and energetic.
    Han Junhua said that this joint initiative aims to encourage the tea industry to develop in a "more natural" and "healthier" direction from raw material selection to formula research and development. Naixue’s tea promotes the upgrading of the quality of raw materials in the new tea industry, which not only brings consumers more choices of healthy tea raw materials, but also promotes and promotes a healthy lifestyle, which is of positive significance to the improvement of national health literacy.
The "Nutrition Choice" logo (for Trial Implementation) was formulated by Shanghai Center for Disease Control and Prevention.
    0 Adding sugar+super ingredients Naixue continues to deepen the core of "health"
    The person in charge of Naixue’s tea said, "The three new products launched this time have accurately anchored the highlight of" super ingredients "on the basis of adding sugar to 0. It is both natural and delicious, and it has added energy. It has explored more three-dimensional solutions on the subject of health. " Among them, black Lycium barbarum full of anthocyanins is added to Naixue Black Grape without sugar, and regional limited products are free of sugar. Naixue Blood Orange grapefruit is added with super food grapefruit, which is rich in vitamin C, while Naixue kale is added with super food kale rich in dietary fiber without sugar. In the future, Naixue will continue to launch a series of 0 added sugar products in product planning, providing users with a healthy choice of "full energy".
    Nowadays, "health" and "light health" have become increasingly prominent consumer demands, and "healthy tea" has become the general trend. The new tea represented by Naixue keenly captured this signal and quickly launched the corresponding products. Han Junhua said that "nutrition" and "health" elements have gradually become the "standard" of the new tea industry. Enterprises should meet the health needs of consumers in a refined and continuous manner, introduce more healthy drinks, promote the healthy transformation and high-quality development of the industry, and meet the needs of different consumers.
