5/29Xi feng Jin ding

At noon on May 29th, the main structure of the outpatient and emergency medical technology building of the Second Xiangya Hospital of Central South University was successfully capped, marking the key and phased progress of the whole project.After that, the project will also carry out internal decoration, equipment installation, outdoor supporting projects and other construction, which is expected to be completed and delivered in May 2023.

On the same day, the hospital held a grand capping ceremony. Long Kaichao, the first-class inspector of Hunan Provincial Health and Wellness Committee, Chen Lizhang and Li Zhihong, leaders of Central South University, Zhou Chunhui, secretary of Furong District Committee, Chen Yajing, director of the District Committee Office, Zhu Zhengrong, director of Changsha Construction Engineering Quality and Safety Supervision Station, Xiao Jin Wei, secretary of the Party Working Committee of Wenyi Road Street, and Chen Pu, deputy secretary and director of the Party Working Committee, all leaders of Xiangya Second Hospital at home, former hospital leaders, heads of outpatient and emergency medical departments, heads of relevant functional departments and representatives of participating units attended the ceremony. The ceremony was presided over by Chen Weichao, chief engineer of Hunan Construction Engineering Group Fourth Engineering Co., Ltd.

On behalf of Hunan Construction Engineering Group Fourth Engineering Co., Ltd., Wu Shunli, Party Secretary and Chairman of Hunan Construction Engineering Group Fourth Engineering Co., Ltd., expressed warm congratulations on the capping of the main body of the project. He said that at the beginning of the project, the company carefully planned and strictly formulated the corresponding construction plan according to the requirements of the hospital and the actual situation of the project. In the process of construction, ensure the quality of each working procedure is excellent, ensure that each construction node is completed on time, and ensure that each target plan is realized. At the same time, he also said that the later construction tasks will be more arduous, and the company will organize more scientifically, work more efficiently and have stricter requirements to ensure that the project will be delivered as scheduled.

Luo Aijing, secretary of the Party Committee of the hospital, on behalf of the Party Committee and the administration of the hospital, extended a warm welcome to all the leaders and guests who came to the grand meeting, and expressed heartfelt thanks to all the leaders at all levels, people from all walks of life and the old leaders of the hospital who devoted their efforts to the construction of the outpatient and emergency building. She said that the new outpatient medical technology building bears the expectations, dreams and hopes of several generations of people in the Second Hospital. The capping of the building is not only an important node for the smooth progress of the project, but also an important milestone in the history of hospital development to achieve a new starting point and a new leap. In the future, the new outpatient and emergency medical technology building will integrate modernization, humanization and intelligence, greatly optimize the functional layout of the hospital, improve the patient’s medical environment and experience, and become a new landmark for serving people’s health.

Zhou Chunhui, secretary of the Furong District Party Committee, on behalf of the Furong District Party Committee and the District Government, extended warm congratulations on the capping of the building. In his speech, Secretary Zhou talked about three experiences: First, the Second Xiangya Hospital is first-class in quality, first-class in all aspects of medical ethics, medical skills and medical style, first-class in scientific research, management and service, and first-class in word of mouth; Second, on the people’s road, the people are supreme, and the hospital is located on the people’s road, fully practicing the lofty concept of "people are supreme and life is supreme", so that ordinary people can see the disease, afford it and see it well; Third, the project is capped, the career is topped, and the project is capped smoothly. The Second Xiangya Hospital will also build a new building to promote new development and show a new image.

In his speech, Chen Lizhang, member of the Standing Committee of the Party Committee and Vice President of Central South University, stressed that participating units and hospitals should fully understand their responsibilities, strictly control quality and safety, strengthen safety management, implement epidemic prevention and control, ensure the construction progress, and concentrate on building the emergency medical technology building into a national medical industry building benchmark with first-class quality, first-class facilities and first-class environment. It is hoped that the Second Xiangya Hospital will take this opportunity to further promote the construction of dual centers, comprehensively improve the level of medical services, and continuously meet patients’ medical needs.

Long Kaichao, the first-class inspector of Hunan Provincial Health and Wellness Committee, said in his speech that the construction project of outpatient and emergency medical technology building is a key measure to implement the national medical development strategy and the health and wellness planning of Hunan Province. It is a concrete action to promote the construction of national medical centers and national regional medical centers; It is also a health project that benefits the people of Sanxiang and Sishui. At the same time, he stressed that the Second Hospital should continue to complete the construction task of outpatient and emergency medical technology building with high standards, high quality and high efficiency, and create new achievements for promoting the high-quality development of health care in Hunan Province.

Amid warm cheers and applause, Li Zhihong, vice president of Central South University and president of the hospital, announced the capping of the outpatient and emergency medical technology building project. The guests attending the capping ceremony poured the last concrete for the main structure of the outpatient and emergency medical technology building, and the atmosphere of the whole capping ceremony reached a climax.

Focus on it!

It is reported that the outpatient and emergency medical technology building project officially started on February 15, 2021.With a total construction area of 99,000 ㎡, there are 10 floors above ground and 3 floors underground. Its main functions are outpatient service, emergency treatment, daytime surgery and medical technology room.

The project design focuses on the convenience of patients, care for medical care, information exchange and improvement of operation and maintenance.on the one handThe functional design will be divided into groups, so that the core medical technology area of the hospital can serve the outpatient and inpatient areas efficiently and conveniently.Simplify the route of patients seeking medical treatment, avoid running back and forth.on the other hand, the integration of new architectural elements, to build a new type of green, low-carbon hospital, such as indoor high school, buffer and outdoor rest area with green squares in front and back, furtherBeautify the hospital medical environmentTo improve the patient’s medical experience.

In addition, after the completion of the new emergency medical technology building, it willAbout 758 new parking spaces were added.Combined with the opening of subway line 6, it will basically meet the needs of patients for medical treatment and parking in the future, and can also effectively alleviate the traffic congestion problem on Renmin Road.

Original title: They are all Land Rover. What is the difference between Range Rover and Lanyun? Can the price be 300,000 yuan?

Anyone who knows Land Rover knows that there are many models of the Land Rover brand, which are also very complicated. In the previous article, we talked about the differences between various versions of Range Rover Executive.

However, some people will still ask, what is the difference between the two giants of the Land Rover family: Land Rover Range Rover Executive and Land Rover Range Rover Sport? At first glance, it seems almost the same, but the difference of 400 thousand tells us that it is definitely not so simple! Now let’s analyze it from several aspects. What are the differences between Land Rover Range Rover and Lanyun?

distinguish
Start parsing
The difference between land rover range rover and land rover

First of all, we should know that these two "big tigers" are actually Land Rover Range Rover, which are Land Rover Range Rover Executive Edition and Land Rover Range Rover Sport Edition. We usually call them Range Rover and Lanyun for short.

From the appearance,
In terms of size, the overall transportation is smaller than the Range Rover, and the length and width are shorter than the Range Rover. In order to highlight the road sports, the Range Rover Sport Edition is equipped with tires with smaller flat ratio.

Second, there are two air intake nets in the front, and there are three in the sports version and the executive version.

Thirdly, the air intake gills on both sides (the sports version is horizontal, with an arc in front in the bow shape, and the executive version is a vertical rectangle from top to bottom), and the small spoiler on the side skirt also implies the high-speed performance of the sports version.

Fourth, the sports version looks sideways, with the tail slightly lower (the roof is shaped, with the front high and the back low, and the executive version is in a straight line, with smooth height).

Fifth, from the rear, the rear of the sports version is slightly square and convex, and the administrative version is also convex, but the left and right sides of the administrative version are slightly rounded. Most of the sports version has the SPORT logo at the tail, but the executive version does not.

From the cross-country aspect
There is not much difference between Range Rover and Lanyun on the issue of off-road, such as the maximum climbing degree and the maximum wading depth. Moreover, they all have the unique equipment of Land Rover family-all-terrain feedback system, which integrates the functions of air suspension height control, steep slope descent control and high-low transmission ratio selection.

From the interior aspect
The biggest difference between Lanyun and Range Rover interior is the difference of the gear shifting mechanism. Lanyun is a gear shifting mechanism with a full sense of control, and Range Rover is a knob shifting mechanism with a full sense of technology. Of course, their gearboxes all adopt ZF’s eight-speed automatic manual transmission mechanism, and if there is any interior, there are some differences in the internal space. Of course, Range Rover will definitely have a wider internal space than Lanyun.

Body structure

Range Rover is a load-bearing car body, which has the advantages that the road running is very smooth, the whole car body is integrated, the natural frequency vibration is low, the noise is low, and the integrated car body is relatively safe..

Range Rover Sport Edition is a non-load-bearing body, with independent girders, high chassis strength and good anti-bumping performance. In addition, the stress on the four wheels is uneven, which is also borne by the frame and will not be transmitted to the body. Make the driving feeling smoother.

Driving experience
Range rover is the real ultra-luxury SUV, while the sports version is more inclined to road performance, of course, off-road performance is not bad; Range rover tends to be comfortable and extremely off-road. And in terms of configuration, the sports version is equivalent to the beggar version, and the Range Rover is the real luxury.

Lanyun, this car is sporty, energetic, sensitive to control and looks fashionable. The sport version of Range Rover has an upturned butt, that is, the departure angle is relatively large, and the logo on the front air intake grille has a black background (PS: green stands for natural intake version, and black stands for supercharged version). Compared with Range Rover, it is more suitable for general roads than off-road conditions.

price

The prices of Land Rover Range Rover and Land Rover currently sold by Mingzhong Automobile are: 1.058 million and 758,000 respectively, and the difference of 300,000 is really quite a lot ~ Compared with the standard car, both models are much cheaper!

Summary:

Looking at Land Rover’s high-end series: SPORT RANGE ROVER, Land Rover, RANGE ROVER, etc. However, as the flagship product of Land Rover, Range Rover’s top facilities and luxury are beyond doubt, and it is irreplaceable for Sport and Discovery 4. Sport Range Rover can’t really be called Range Rover, but it uses the chassis of Discovery 4, which is as luxurious and comfortable as Range Rover.

Comments:

The positioning of Lanyun is more suitable for consumers who pursue a fashionable life attitude. Not only are all aspects of configuration and adjustment more obvious for road driving, but also the off-road performance of Land Rover brand for 60 years; Maneuverability is slightly higher than that of Range Rover, and it is a sports luxury vehicle that is good at road driving. There are still obvious differences between them.

Taohe River enters the Yellow Mouth to form the meeting spectacle of "two dragons playing with pearls" (photo by Yang Zhaoquan)

　　CCTV News:(Reporter Yu Xiaodan Yang Zhaoquan) On November 10, "Beautiful China • The theme interview activity of "Online Media Ecological Civilization Tour" entered Linxia Hui Autonomous Prefecture, Gansu Province, and interviewed how Yongjing County, located in the upper reaches of the Yellow River, played the ecological card of protecting the Yellow River.

　　In Yongjing County, the Yellow River flows through 107 kilometers in a graceful "S" shape, forming a magnificent landscape of Bingling Gorge, Liujia Gorge and Yanguo Gorge, "100,000 hectares of high gorge and Pinghu, and 200 miles of clear water and Yellow River".

　　According to Luo Yuzhen, deputy director of the Propaganda Department of Yongjing County Committee, in recent years, Yongjing County has always regarded the protection of the Yellow River water source as an important part of the ecological environment protection work in the Yellow River basin, and made a big article on soil and water conservation.

　　In front of the Yellow River Hydropower Expo Park, there are mountains around, but five years ago it was a bare mountain. In 2014, Yongjing County began to afforest the mountain facing the Yellow River Hydropower Expo Park. The project area is located in the northeast of Liujiaxia Reservoir, 2.5 kilometers long from north to south and 1.5 kilometers wide from east to west, with a total greening area of more than 6,000 mu.

　　Autumn scenery, a mountain facing the Yellow River Hydropower Expo Park (photo by Yang Zhaoquan)

　　Dang Renxiao, stationmaster of Longhuishan Management Station in Yongjing County, told CCTV reporter: "Water supply is the key to planting trees here. Water first, then afforestation. There are more than 4,000 sprinklers on the whole mountain, which draw water from the Yellow River for irrigation. More than 200 sprinklers work every day, and it takes more than 20 days to irrigate the whole mountain. "

　　On the side of the road at the foot of the mountain, there are huts where rangers live. The villagers nearby were hired as rangers. "They pump and water in summer and prevent fire in winter." Through professional management, the goal of effective forest protection can be achieved.

　　The fire that almost happened a few years ago was because some villagers went into the mountains to keep warm, but fortunately, the rangers found it in time to stop it. "The most feared thing about fire prevention is the wind." Dang Renshan said: "The grass around the village has been cut, forming an isolation belt. Once it catches fire, it will not endanger the forest."

　　Overlooking Liujiaxia Reservoir from Longhui Mountain (photo by Yang Zhaoquan)

　　In the south of Liujiaxia Hydropower Station, from the dam in the east to Qijia Ferry in the west, more than 10,000 mu of mountain area is Longhui Mountain, which is also the project with the largest greening area under the responsibility of Dang Renxiao’s workstation.

　　For a long time, vegetation here is scarce and soil erosion is serious. Every year, more than 80,000 tons of sediment flows into the Yellow River, which seriously threatens the normal power generation and service life of Liujiaxia Hydropower Station and directly affects the production and life of downstream residents.

　　Since the autumn of 1999, Yongjing County has taken the form of government-led, social participation, and voluntary investment of cadres and workers, etc., and comprehensively started the comprehensive management of the ecological environment with afforestation as the mainstay, realizing the "three links" of water, electricity and roads at the top of the mountain.

　　In late autumn, the green landscape on Longhui Mountain is lush (photo by Yang Zhaoquan)

　　In the second year, the project of "Protecting Mother River and Building Reader Forest" initiated by the Youth Foundation of the Central Committee of the Communist Youth League and Reader magazine was launched here, and social forces from all walks of life invested in the greening project of Longhuishan, and successively built a number of characteristic memorial forests such as Youth Forest of the People’s Liberation Army, March 8th Forest, Sino-Japanese Friendship Forest and Disaster Reduction Forest.

　　Looking at the Yellow River from Longhui Mountain (photo by Yang Zhaoquan)

　　Today, more than 10,000 mu of barren hills have been afforested by 8,950 mu, and the survival rate of newly planted seedlings has reached over 95%. In spring and summer, Longhui Mountain looks at a school of full of green, full of vitality.

　　According to a set of data from the Propaganda Department of Yongjing County, in recent years, the county has afforested more than 50,000 mu and newly built more than 20,000 mu of terraced fields every year, effectively reducing the flow of sediment into the Yellow River and protecting the mother river from rushing forward and being healthy forever.

On November 9th, the crime mystery drama Chess, produced by Tencent Video, Wuxi Baotang Hele Kaihua Film, produced by Wannian Film, and jointly produced by Beijing Intercontinental Brothers Film and Television Culture Co., Ltd., was officially launched in Jiangmen City, Guangdong Province. The play was produced by Han Sanping and Wang Baoqiang, directed by Fang Yuan and Gao Nini, written by Qi Qi, Dai Yue and Gao Nini, starring Wang Baoqiang, Chen Minghao, Chen Yongsheng and Wang Zhi, specially starring Li Naiwen, specially starring Li Meng, specially starring Li Yixiang, starring Zhang Ninghao, Wu Tianqi, Dong Xiangrong, Chen Wei, Zhao Yi, Li Ruotian and Bao Zhenjiang.

Chess player mainly discusses the state and choice under the drastic social changes at the beginning of the century. Taking the southern city at the beginning of the century as the background, this paper tells the story that Cui Ye (Wang Baoqiang), an ordinary Go teacher, was involved in a crime by an accident and gradually went to crime. He was chased by his brother Cui Wei (Chen Minghao), a policeman, and the two brothers were black and white.

Concept poster arouses reverie. Powerful actors join in

On the day of boot, you can see in the concept poster of Chess Player that on a maze-like chessboard, two people standing on the diagonal are thoughtful and stand opposite each other. The chessboard situation is complicated, which seems to indicate the situation faced by those who enter and leave the bureau, and also seems to be the mood of those who enter the bureau. One step at a time, no regrets, people can’t help but wonder what kind of chess game this is, and how the people who enter the game can get the pieces in their hands. The story full of suspense is really curious.

In addition to novel themes, the official cast of Chess is also worth looking forward to. After Wang Baoqiang wrote, directed and acted in the movie "The Octagonal Cage", its trend has always attracted the attention of the outside world. Chen Minghao had been focusing on the drama stage for a long time and had a solid performance foundation. This year, Tencent’s video suspense drama "The Long Season" was popular, and its role as Ma Desheng made people see his explosive performance. This time, Wang Baoqiang and Chen Minghao will co-star, the two brothers will play in black and white, and powerful actors such as Li Naiwen, Wang Zhi and Li Meng will join in, which will surely stage a hearty drag show.

First-line team assembly Word of mouth quality assurance

Chess embodies the first-line creative team in the industry, and professional team alliance has become the quality guarantee of high-quality dramas. This drama series is composed of photography director Liu Yizeng, whose representative works are Me and My Motherland-Winning the Championship, Hot Search and Door Lock, lighting director Zhang Cunhua, whose representative works are Across the Furious Sea’s manslaughter 2 and Flying Life, production designer Lan Zhiqiang, whose representative works are Moses on the Plain, Sudden Cracks and Silence, and the city light of psychological crimes. The escort of a professional team is more like a powerful heart-protecting pill, which can reassure the audience and complete the high-quality configuration of fine dramas.

This year, Tencent video was created with "high quality" and successively launched high-scoring masterpieces. From "The Long Season" to "Happy Face" and then to "Under the Fancheng", the high-stability output has the creative characteristics of pioneer expression. Solid and high-quality drama quality and immersive experience for the audience all reflect Tencent’s accurate and unique vision of film selection and respect for creators and audiences. Now "Chess" jointly produced by Wuxi Baotang and Le Kaihua Film Co., Ltd. is in full swing, and the team is strong and United. I believe this will be a boutique crime mystery drama worth looking forward to.

According to the statistics of China Audiovisual Big Data (CVB), from November 13th to November 19th, 2021, the contemporary urban drama Breakthrough and People in Spring ushered in a grand finale. "The Boat of Peace" and "The Sea of Stars" continue to be popular; My Three Sisters and I, A Journey Without Confusion, A World for Two, and Mrs. Huzhu received excellent ratings.

Contemporary Urban Drama Breakthrough and People in Spring

This week ushered in the finale.

Breakthrough was broadcast on Dragon TV and Zhejiang Satellite TV on October 21st. After five weeks’ broadcast, the ratings were high all the way. In the closing week, the arrival rate and ratings of both channels were more than twice as high as those in the opening week. Among them, the average ratings of each episode in Dragon TV’s closing week were 1.231%, ranking the first in the prime-time TV series, and it successfully "broke through" in the popular dramas of the same period. The drama received enthusiastic response from the audience, and nearly 80% (78.301%) of the audience continued to follow the drama in the closing week. Looking back, the number of users ranked first in prime-time TV dramas for four consecutive weeks. The average loyalty of each episode of the whole drama of the two channels reached 71.304% and 61.439% respectively, and the repertoire was sticky and attractive.

"People in Spring" has been broadcast on CCTV-8 TV channel for two weeks, and the average audience rating of each episode this week is 0.895%, ranking fourth in the single channel audience rating of prime-time TV series, basically the same as last week.

"The Boat of Peace" and "The Sea of Stars" continue to be popular.

The contemporary legionary teleplay’s "Peace Boat" was broadcast on CCTV-1 comprehensive channel for the third week, with an average audience rating of 1.176% per episode, ranking second in the single channel audience rating of prime-time TV series, and the audience rating remained stable.

The urban entrepreneurial drama "The Sea of Stars" was broadcast on Hunan Satellite TV for the third week, with an average audience rating of 0.763% per episode, ranking sixth in the single channel audience rating of prime-time TV series, with a slight increase of 6.0% compared with last week. This week, the number of users looking back at the show ranked second in prime-time TV series, with an average loyalty of 65.857% per episode, and the program was highly sticky.

Me and my three sisters, the journey without confusion

A world for two, Mrs. Huzhu

The new drama started with excellent ratings.

The family drama "My Three Sisters and I" tells the story of a family reuniting in the process of restructuring the old winery under the tide of reform and opening up. On November 18th, People in Spring was launched on CCTV-8 TV channel, with an average audience rating of 1.010% per episode, ranking third in the single channel audience rating of prime-time TV series.

The contemporary urban drama "Journey Without Confusion" takes the publishing industry as an incision, and tells the story of the protagonist’s ups and downs and smiles at life from a warm and inspirational perspective. This week, it took over the file "Breakthrough" and landed in the prime file of Zhejiang Satellite TV. All the broadcast episodes entered the top 3 in the ratings of local satellite TV programs at the same time, and the ratings were highly competitive. The average audience rating of each episode of the script week is 0.639%, ranking seventh in the single channel audience rating of prime-time TV series.

The urban emotional drama "A World for Two" tells the story of two "Shanghai Gone with the Wind" youths supporting each other and working hard together to create a happy life in Shanghai. This week, Breakthrough was launched on Oriental TV, with an average audience rating of 0.622% per episode, ranking eighth in the single channel ratings of prime-time TV dramas.

The ancient legendary drama "Mrs. Huzhu" landed on Beijing Satellite TV this week, with an average audience rating of 0.366% per episode, ranking ninth in the single channel ratings of prime-time TV dramas.

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In recent years, the concept of "skin repair" has moved from a niche market dominated by professional dermatologists to the medical beauty, health beauty and retail skin care products industries.Repair barriers and improve skin health.It has become a hot spot in the functional skin care sector.

According to the data of Meiye Yan Research Institute, the sales volume of related products in 2022 (data source is Tmall Taobao) was 24.02 million, up 8.87% year-on-year; Total sales amounted to 4.83 billion yuan, up 9.36% year-on-year.

In the current skin care market, in addition to Winona, Zhiben and Yuze and other domestic brands specializing in sensitive muscles, old domestic products such as Nature Hall and Polaiya have also taken root in repairing the track, focused on the research and development of repair ingredients, and launched many popular items to seize the market dividend.

When investigating the repair products in the market, the author found a common phenomenon: that is, the brands and consumers don’t know the concepts of "repair" and "repair" clearly enough, and misuse and abuse are common. For example, Tmall launched a "hot list of repair cream", but when browsing, the author found that almost all the products in the list were named after "repair cream".

In fact, "repair" and "repair" are two different concepts. The Cosmetic Advertising Law states:Repair, focusing on recovery, replication and recovery, achieves recovery through repair. Repair, the focus is on protection, that is, protection. The repaired object is not damaged and has no prototype, but is defective.Repair is a process in which the body repairs and restores the defects formed after the loss of some cells and tissues caused by injury, and repair is just daily maintenance and basic nursing.

In this issue, C2CC Media X New Makeup launched a series of reports, "Let’s reveal the secret! Composition aims to reveal the development and trend of repairing track, especially the efficacy and application of some popular repairing components.

First, what does repair mean?

Before answering this question, we must start with the concept and function of skin barrier. Skin barrier is a physical barrier composed of sebum membrane and stratum corneum, which has the ability to maintain skin moisture and resist allergens, irritants and microorganisms. Once damaged, the barrier cannot play a protective role, which will lead to many types of skin problems, such as redness, itching, dryness and sensitivity.

At present, there are a variety of repair products on the market, and the marketing focus is also different, but in the final analysis, it is nothing more than making products around three ideas:

1. Repair the sebum membrane.Give the outer skin barrier a relatively closed space for self-repair.

For example, for people with poor tolerance, Yayang Special Cream only uses seven kinds of human-friendly formulas to simulate human sebum membrane, which plays a basic role in moisturizing and desensitizing.

2, repair the stratum corneum.That is to say, it supplements intercellular lipids in stratum corneum and reduces water loss.

For example, DKDK ceramide essence, mainly nano ceramide, with squalane and Centella asiatica, can repair the brick wall structure of skin and improve tolerance.

3, both internal and external repair. At present, most brands are no longer limited to a single repair path, and have almost achieved "internal and external repair" and received positive feedback from many consumers.

For example, Stafford Four-dimensional Repair Cream, from the physical, chemical, responsive, moisturizing four barriers for full repair.

Second, why did the repair track explode?

According to the report on the development trend of functional skin care industry in China in 2022, in the social media in 2021, the volume growth of repair and soothing ranked as TOP2 of functional skin care, reaching 137.3% and 51.3% respectively. In addition, various professional beauty projects are gradually widely known by consumers, and the demand for skin repair after photoelectric projects is also increasing.

At the same time, people with fragile barriers are often accompanied by problems such as dry skin, itching, redness and even inflammation, which puts forward more professional, scientific, safe and efficient requirements for the corresponding repair brands in the market.

Users said that the data released by the platform in 2022 showed that sensitivity, essence, repair and mask have become the hot contents of skin care notes, and the focus of Chinese skin care has gradually shifted from whitening and anti-aging to repair and moisturizing.

Why is the concept of sensitive muscle so hot in recent years, and major brands of repair products emerge in an endless stream? I think there are the following reasons:

1. Excessive skin care and medical beauty, changes in environment and lifestyle have led to a large population of sensitive muscle people in China.

A set of data from "Expert Consensus on the Treatment of Sensitive Skin in China" shows that one in every three women in China is sensitive muscle.

In 2021, major cosmetic brands advocated "strong acid peeling" one after another, and the trend of effective skin care such as early C and late A prevailed. Consumers who are eager for success and have not yet established scientific skin care cognition often ignore their own skin quality and skin problems, use unsuitable products, cause problems such as rotten face, and increase sensitive skin quality, making skin repair become the mainstream skin care demand.

In addition, modern young people have great work pressure, and excessive mental stress will also stimulate the skin and cause adverse stress. Long-term adverse stress will not only increase the level of corticosteroids, delay the recovery of skin barrier function, but also affect the normal metabolic function of skin, eventually leading to various skin problems.

The report "Research and Application of Skin Aging in Youshiyan People" indicates that the most significant sensitive factors of women in China are:Makeup remover, pressure mountain and stay up late madman.

Congenital sensitivity, coupled with the influence of the later lifestyle, is the main reason for the increasing number of sensitive muscles in Chinese people. According to the survey of the White Paper on Skin Barrier in 2022, nearly 90% of consumers have experienced skin barrier damage symptoms such as redness, tightness and desquamation within one year, and skin barrier damage has gradually become a normalized problem.

Therefore, barrier repair has attracted more and more attention from consumers, and the number of users searching for "barrier repair" and "repair" on platforms such as Taobao Tmall has also shown an upward trend.

2. With the enhancement of consumers’ awareness of skin care, the younger generation after 90′ s and 00′ s become the main consumers. Their relatively rich growth background, extensive knowledge and full rise of self-awareness pay more attention to the ingredients and efficacy behind the products.

Moreover, the younger generation’s awareness of beauty care and exquisite skin care has been significantly improved, and the skin care steps have become more refined and scientific. The skin care concept of "basic skin care+improvement of medical beauty" has been respected, and basic moisturizing and repairing skin care products have become daily needs.

3. In the post-epidemic era, people’s wearing masks for a long time and lifestyle changes have increased the incidence of problem skin, and abnormal work and rest have caused the body’s metabolic ability to decline, affecting melanin production and metabolism, reducing the repair ability of epidermal layer, causing endocrine confusion, and thus affecting skin health.

At present, many skin care brands have also seen changes in skin care trends and proposed "Skin barrier repair theory",research and development related skin barrier repair skin care products, mainly aroundMicrobial barrier, chemical barrier, physical barrier, immune barrierFour barriers put forward a scheme to solve the damage of skin barrier and establish skin defense mechanism.

Third, the current hot ingredients and products in the field of restoration

With the enhancement of consumers’ awareness of skin care and the deepening of their understanding of skin care products, the era of "concept hype" and "channel is king" has passed, and the whole beauty industry has also developed in the direction of standardization. The efficacy and ingredients have become the focus of consumers’ attention. Browsing the relevant search data, we found that there are 1.17 million notes about "repair ingredients" in Little Red Book, and the single topic about skin repair in Tik Tok has been played as high as 11.934 million times.

1. Centella asiatica:Known as "plant collagen", the active ingredient asiaticoside can promote the production of skin collagen, help wound heal and repair damage, and smooth skin. Asiaticoside can reduce the production of pro-inflammatory mediators (IL-1,MMP-1) and improve the repair of skin barrier. The user said that the report showed that in the trend analysis of ingredients and raw materials, the sound volume of Centella asiatica accounted for 17.14%, leading the repair, soothing and anti-allergic effects.

Representative product:Sisley All-round Emulsion upgraded version, extracted from five high-tech plants, and the concentration of Centella asiatica increased by 3500 times, repairing and enhancing the skin defense and barrier function, and strengthening the skin barrier from the inside out.

2, ceramide:Ceramide is a kind of lipid naturally existing in the skin, which forms a barrier on the skin surface, like a city wall, and is the most loyal protector of fragile cells. 40%~50% of sebum in human stratum corneum is composed of ceramide, which plays an important role in maintaining the moisture balance of stratum corneum and is considered as an excellent component for repairing skin barrier.

Representative brand:Xerox, a skin care brand developed by American dermatologists, focuses on skin barrier repair. Focusing on dry sensitive muscles, we define "moisturizing" as "repairing skin barrier". All products are rich in triple ceramides (1, 3 and 6-II), which helps to repair and strengthen the natural barrier of skin.

3. Recombinant collagen:Recombinant collagen generally refers to recombinant human collagen, which is prepared by DNA recombination technology, and its amino acid sequence can be designed and improved according to requirements. The gene sequence of recombinant collagen is highly consistent with that of human, and has good histocompatibility. It can be directly absorbed by human body and participate in the construction of collagen, helping to repair tissues and fill parts.

Representative product:Re-whitening collagen secondary polishing essence. Traditional collagen is extracted from animals, which is not only poorly absorbed, but also prone to rejection in the skin. However, the recombinant collagen produced by giant biological and other enterprises is obtained by genetic engineering and bioengineering, which overcomes the virus risk and rejection reaction, and is more effective. The Human-like bionic combination of recombinant collagen C5HR is introduced, and a three-dimensional collagen repair system is constructed to repair the damaged skin layer by layer from the inside.

With the skin repair becoming the "big outlet" in the future from the small race track, the development of domestic and foreign brands has also shown a trend of "rolling efficacy and research and development", and is committed to opening up the whole repair channel. Many medical and beauty brands have also changed their marketing models, expanding from a single cinema channel to the skin care market, deeply bundling with sensitive muscles and after-care of medical arts, and developing and launching a series of products suitable for daily repair. Huaxi Bio, as a raw material manufacturer of skin care products, is a forward-looking layout, and has successively launched repair brands such as Runbaiyan, Mibel and Quadi to seize the repair market.

In the sales list of Ali National Cosmetics in 2022, Polaiya and Winona ranked first and second and sixth respectively. In the GMV Top10 of Tik Tok skin care products, Polaiya, Winona, Zhiben, Kwadi and Runbaiyan are all on the list, which shows that repair products are so popular in the skin care market.

Deep interaction of "scientific research+medicine"

Help international brands to become professional

When comparing the repaired products at home and abroad, it is not difficult to find that international products generally have their own set of formula systems and technical patents, and most of them strongly support brands by means of "scientific research+medicine" and provide professional endorsements for them.

It is estimated that there are about 2 billion people suffering from chronic skin diseases in the world, and doctors are the fastest way for consumers to solve skin problems. As a century-old German skin care brand under the Beiersdorf Group, Yosemite has persisted in scientific research and innovation for many years, set up its own dermatology research and development center, conducted long-term resource sharing, research and development cooperation and clinical testing with top international dermatologists and scholars, and has patented components such as "Sympathetic" Xinfuyi and "Thiamidol" peptide Amydol. At the same time, Youselin is also committed to the long-term development in the China market, promoting brand building with the core idea of "medicine as the root and doctors as the foundation". It even set up a medical expert committee in China to discuss dermatological problems together with top dermatologists in China, and then passed Youselin products to doctors in all directions through experts, making Youselin the most trusted brand for doctors, and then recommending products to consumers through doctors, thus expanding the promotion channels.

Increase investment in research and development,

Support domestic products to compete with international brands

Relatively speaking, domestic brands still need to make continuous efforts in the research and development of repair products. Although the form of domestic public opinion has improved in recent years, the real situation is not optimistic.Most of the main raw materials rely on foreign raw material suppliers to import+blindly pursue hot ingredients. Most domestic products have no independent research and development capabilities, relying on the formula mechanism to do marketing promotion in the form of "big brand replacement", and the phenomenon of OEM and OEM is endless.

Therefore, increasing R&D investment and innovating patent components and technologies will become the only way to overtake domestic products in corners.

In terms of innovative research and development, Kerfumei is undoubtedly the leader among domestic brands, and it has its own specialized research technology and formula. According to the data of double 11 in 2022, during this period, not only the omni-channel sales increased by more than 130% year-on-year; On the Tmall platform, the sales of Fumei Tmall flagship store increased by more than 125% year-on-year, and the sales achieved excellent results in 3 minutes, 30 minutes and 40 minutes over the full cycle of 2021; It occupies the TOP1 of GMV in Tmall medical equipment, facial health, wound dressing, health care products and other categories.

Kerfumei has been rooted in the field of skin care for 12 years. It is a professional nursing brand with recombinant collagen as its core technical component and providing solutions to skin problems. Relying on the powerful scientific research strength of giant creatures and focusing on scientific research and development, Fumei continues to specialize in improving skin problems, regulating sub-health status of skin and repairing skin barriers.

At present, there are 33 different types of recombinant collagen in the recombinant collagen library of Juzi Bio, a company affiliated to Kerfumei, covering a variety of functions, and the effects can be superimposed and multiplied by bionic combination. Kerfumei added these recombinant collagen in different proportions in the products, and scientifically matched them to meet the different skin care needs of consumers.

Fourth, thinking about the development trend and path of repairing the track

1. Expand categories, from skin care to makeup.

In addition to focusing on cultivating skin care products, brands have gradually turned their attention to the make-up track, and are committed to creating "make-up and nourishing" beauty products. DewyLab focuses on pure make-up leaders, avoids using preservatives and flavors and fragrances, and launches a series of make-up products for sensitive muscles. The brand’s air cushion adds Portulaca oleracea extract, bisabolol and eight moisturizing factors to repair the skin barrier while applying makeup.

2, subdivide the repair products, which is more professional and scientific.

At present, consumers’ understanding of sensitive muscles is not comprehensive enough, and all skin abnormal symptoms are often classified as skin sensitivity for treatment. However, in fact, a considerable number of sensitive muscles have involved pathological problems and cannot be treated simply as ordinary sensitive skin. In this respect, the foreign skin care industry is obviously more professional and scientific.

Old brand cosmeceuticals such as Youselin and Dimasens have long been concerned about skin problems such as rose acne and seborrheic dermatitis, and have also launched corresponding repair products, so the domestic skin care industry should also make a forward-looking layout, imitate or learn from the ideas of foreign cosmeceuticals, and subdivide sensitive muscle repair products.

3. Provide more professional services.

At present, almost all repair brands are cooperating with professional organizations, owning their own laboratories and patented technologies, striving to provide scientific endorsement for products and pursue perfection and Excellence. However, while the brand is constantly exerting its strength on the product side, it should also be more refined and professional on the user service side. Shop customer service should have solid professional basic theoretical knowledge, answer and analyze skin problems for users in time, and provide some professional and authoritative tests at the same time.

Winona official website, for example, provided a skin test for consumers, and after the test, she gave a skin report and recommended suitable products. Perhaps, in the future, brands can also build their own offline consultation rooms and experience places to achieve the ultimate consumer experience service.

4. Cross-border cooperation with the medical and beauty industry

With the concept of "simplified skin care" deeply rooted in people’s hearts, consumers are well aware of the efficacy limitations of skin care products, and rely more on medical beauty to improve skin quality and improve skin condition. "Basic skin care+regular medical beauty" is gradually recognized and sought after by consumers, and industries such as Light medical cosmetology are also booming, and the era of universal skin care is accelerating. In view of this trend, various skin care brands can further explore the development path, innovate the cooperation form of medical and aesthetic institutions, and promote the further development of the industry.

Summary:At present, in the domestic skin care market, track repair is becoming more and more popular, and barrier repair has long been the focus of major brands’ marketing and promotion. But for brands, they should not just focus on "ingredients" and invest blindly in marketing, but should also think hard about how to become "long red" and make simultaneous efforts in patent research and development and technological innovation.

Hubei Daily News (Reporter Hai Bing, correspondent Pei Fei) On November 26th, the kick-off meeting of the "Stars Project 2024" Hubei College Students Wenbo Short Video Creation Camp and the Digital Culture Thinking Conference were held in Wuhan Institute of Design and Engineering. More than 100 representatives from Hubei Cultural Relics Development Center, museums in Hubei Province, and teachers and students from colleges and universities attended the event.

Under the guidance of National Cultural Heritage Administration, the "Small and Medium-sized Museums Digitally Help the Stars Project" ("Stars Project") jointly sponsored by Tencent’s Sustainable Social Value Division and China Cultural Relics Newspaper aims to improve the digital construction level of museums through technology and innovation. On September 24th, the three-year plan of "Stars Project" in Hubei Province was launched: providing public welfare and technical resources support, helping the digital construction of Hubei Museum and promoting the sharing of digital achievements of Jingchu civilization.

Up to now, the "Stars Project" has been completed: 37 museums have entered the exploration platform, 33 museums have uploaded cultural relics, 5 museums have official WeChat applets, 15 museums have made high-quality video shots, and a set of digital exhibition equipment for cultural relics has been digitally empowered. In addition, special funds were arranged to collect three-dimensional data of cultural relics from the "100 Jingchu treasures" selected by our province.

The relevant person in charge of the Hubei Provincial Cultural Relics Development Center said that the purpose of organizing this activity is to explore a new way to make cultural relics "live" and deeply cultivate the awareness of college students on the protection of cultural heritage. I hope that college students can dig deep into the connotation of cultural relics and capture the unique charm of cultural relics with lenses; Innovative expression, telling the story behind cultural relics with novel perspectives and techniques; Actively spread positive energy and convey cultural self-confidence and national pride with short videos.

The person in charge of Wuhan Institute of Design and Engineering said that the school will continue to expand the talent training path of "integration of arts and sciences". I believe that by combining with the "Star Project", students’ practical ability in "technology+culture" can be improved, and college students are expected to contribute to the protection, inheritance and innovation of Chinese excellent traditional culture.

The person in charge of Tencent’s digital culture in Hubei said that the "Star Project" expands the innovative development and digital communication mode of museums by focusing on the four directions of digital platform capacity building, content construction, cultural and creative product development and data scene application, and helps the digital construction and upgrading of small and medium-sized museums. The purpose of this activity is to let college students fully understand the rich museum collections in Hubei, and to inherit and carry forward Jingchu culture by using digital means and creating short videos through AIGC.

In the theme sharing session, Zhang An ‘an, deputy director of Huanggang Museum, and Li Chong, video department of Hubei Daily Media Center, had a wonderful sharing as mentors of "Star Project".

The activity was guided by Hubei Cultural Relics Development Center, and was jointly sponsored by Tencent Digital Culture Hubei Co-creation Center and more than 10 universities including Wuhan Institute of Design and Engineering, Wuhan City College and College of International Business and Economics of wuhan textile University.

Cecilia Cheung helps Master Xing.

　　　　　　　 On June 13th, a grand release ceremony was held in Shanghai for "Yangtze River No.7 Love the Earth". This film has attracted much attention because of Stephen Chow’s first film masterpiece after joining Bigo Company in Hong Kong. At the event, the film released two official posters, the first animated trailer and the theme song MV of the movie, which was sung by Cecilia Cheung and his eldest son lucas. The online game of "CJ7" was launched and the project of "Seven Kids Environmental Protection Fund" was unveiled, which put the concept of "Love the Earth" into practice outside the film. On that day, all the film creators including producer Stephen Chow and main voice actor Jiao Xu were present, but the unexpected appearance of Cecilia Cheung and his son LUCAS was undoubtedly the biggest highlight of this conference.

Stephen Chow joined Bigao’s "mountain-breaking" work, focusing on family and environmental protection cards

　　　　　　　 With the help of the Shanghai Film Festival, Stephen Chow brought his latest masterpiece "Yangtze River No.7 Love the Earth" to meet with fans and the media. The release of posters and trailers has also fully exposed the animated image of "Yangtze River No.7 Love the Earth" that everyone cares about.

　　　　　　　 It is worth mentioning that this film, as Stephen Chow’s first action after he entered Bigao Company, can be said to have devoted all his efforts to it, and the script and creativity were completely manipulated by himself. And the style still continues the Stephen Chow-style nonsense style, even happier and more unrestrained than the live-action version of Stephen Chow.

　　　　　　　 At the same time, the theme of environmental protection led by the film is also very suitable for the current hot topic. Xingye said: "Now I make movies not only to make everyone happy, but also to bring the information of loving the earth to more people." He hopes that through this film, he can absorb the information about loving the earth invisibly in extreme entertainment.

Cecilia Cheung supported Stephen Chow and his son LUCAS for the first time.

　　　　　　　 Following the unexpected appearance on the red carpet at the Shanghai Film Festival on the evening of 12th, Cecilia Cheung once again attended the press conference of Star Master’s Love the Earth on the 7th Yangtze River with his beloved son lucas. After making her first public appearance after childbirth, her figure recovered well and her smile was always on her face. This series of support also let everyone see again that Master Xing plays an important role in Cecilia Cheung’s mind.

　　　　　　　 What’s even more surprising is that his son lucas’ chorus with Bai Zhi for the first time was also dedicated to Stephen Chow’s new film, and the theme song CJ7, which was jointly sung by Cecilia Cheung and Lucas, was officially exposed. LUCAS’ tender singing adds a lot of childlike interest to the film.

　　　　　　　 Talking about the opportunity of this cooperation, Cecilia Cheung said frankly: "In 1998, Xingye made everyone know her. This time, it is obligatory and very happy to help Xingye’s first animation film." At the same time, Cecilia Cheung also revealed that Lucas is also very fond of 7-year-old, and he is also very excited to do something for 7-year-old. At the scene, lucas picked out his favorite 7 cartoon gifts, and Master Xing generously gave them to him.

"Xiao Di" Jiao Xu’s behind-the-scenes dubbing has no loss of affection for "Changjiang No.7"

　　　　　　　 This time, in the animated version of "Yangtze River No.7 Love the Earth", Jiao Xu still "plays" his son Xiaodi, but this time he "only heard his voice but didn’t see him". After watching the wonderful pictures of Xiao Di and Qi Zi in the trailer, Xu Jiao can’t hide her excitement. This film means too many beautiful memories for her, and her affection and love for "Changjiang No.7" should be no less than that of her father Stephen Chow.

　　　　　　　 When it comes to the similarities and differences between performing the same character again and the last real-life performance, Jiao Xu said that it is even more difficult to interpret the characters with sound alone this time. I believe that the animated version of CJ7 will be more exciting than the last real-life version, and there are more penetrating environmental themes in it, which is of great educational significance to children.

Screenwriter Li Min once again manipulated the animated version of "7 Tsai" for the whole family to watch.

　　　　　　　 The screenwriter of the cartoon "Yangtze River No.7 Love the Earth" was Li Min, the screenwriter of king of comedy. The first half continued the main story of the live-action version, telling the family life of Zhou Xiaodi, and the alien 7 came to Xiaodi, and gradually cultivated deep feelings with his father and son. In the second half, the environmental awareness is integrated into it, telling an interesting story about 7 Zi and Xiao Di’s family saving the earth.

　　　　　　　 At the event, Li Minye brought her two children to show her support. She revealed: "This time, we have incorporated more ‘ Zhou’s humor ’ Elements, the audience can still see a strong Stephen Chow style from this cartoon, and will never disappoint the audience. " And Li Min’s mother’s status also makes him know more about children. At the same time, she also said that CJ7 is not only for children, but also a "combination of classic Stephen Chow movies and classic family favorite cartoons" suitable for parents and young people.

Toe Yuen, the director, promised that CJ7 surpassed McDull at the box office.

　　　　　　　 It is understood that Toe Yuen, the director of "Yangtze River No.7 Love the Earth", has directed famous animation works such as "McDull Story" and is one of the best animation directors in Hong Kong. Stephen Chow also admitted that the reason why he asked Yuan to cooperate with him was that he took a fancy to the great reputation and box office influence of his works in the whole Chinese-speaking region. Toe Yuen even said that he believed that the box office of CJ7 would surpass that of McDull. At the same time, with the screenwriter Li Min, it can be said that the behind-the-scenes lineup of the film is extremely luxurious. Such a production lineup also ensures the excellent quality of the film "classic Zhou humor+classic family cartoon".

　　　　　　　 It is reported that this production cycle lasted for two years, "Yangtze River No.7 Love the Earth" represents the highest level of animation works in China at this stage, and can be in line with the international leading animation production industry. The film will be released nationwide in the summer on July 9.

CCTV News:According to the website of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology, the National Development and Reform Commission and the Ministry of Commerce recently issued a work plan for the steady growth of light industry (2023— In 2024), the details are as follows.

Work plan for steady growth of light industry

（2023— 2024)

Light industry is the dominant industry in China’s national economy and the industry of people’s livelihood, and it has strong competitiveness in the world. In 2022, the added value of young industries accounts for 16.2% of all industries, which is an important force for the steady growth of industrial economy. In order to implement the spirit of the 20th National Congress of the Communist Party of China and the Central Economic Work Conference, and fully implement the deployment of the government work report, according to the requirements of the Ministry’s work points and tasks, we should give priority to steady growth, promote effective improvement of quality and reasonable growth of quantity, strive to achieve the main expected goals of industrial economic development, and formulate a work plan for steady growth of light industry (2023— 2024).

I. Guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, fully implement the spirit of the 20th Party Congress, implement the Central Economic Work Conference and the decision-making arrangements of the CPC Central Committee and the State Council, adhere to the general tone of striving for progress while maintaining stability, base on the new stage of development, completely, accurately and comprehensively implement the new development concept, and build a new development pattern, with the theme of promoting high-quality development and the purpose of meeting the people’s growing needs for a better life. Combine the implementation of the strategy of expanding domestic demand with deepening the structural reform on the supply side, adhere to the problem orientation and goal orientation, focus on stabilizing key industries, give play to the leading role of key regions, focus on optimizing the supply structure, improve the overall efficiency of the industrial chain, focus on innovating consumption scenarios, boost and expand consumer demand, promote the steady growth of light industry, and provide support for the overall improvement of economic operation.

Second, the main objectives

2023— In 2024, the average growth rate of the added value of young industries was about 4%, and the scale of business income of enterprises exceeded 25 trillion yuan. The scale of key industries has risen steadily, and the international market share of major products has remained stable. New growth points have developed rapidly, more than 300 upgraded and innovative products have been promoted, the competitiveness of top 100 light industry enterprises has been further enhanced, and 50 light industry clusters with a scale of more than 30 billion yuan have been cultivated and upgraded. The role of light industry in expanding domestic demand and promoting consumption has become more prominent. The development of high-end, digital and green has been steadily advanced, the effect of "increasing varieties, improving quality and creating brands" has been expanded, and the quality and efficiency of industrial development have been continuously improved.

Third, work initiatives

(1) Focus on stabilizing key industries.

Household goods. Organize the National High-end Intelligent Household Appliance Innovation Center to accelerate the breakthrough of key common technologies such as intelligent technology, key components and application of new materials. Implement the action plan for high-quality development of the home industry, carry out smart home interconnection development actions, strengthen standard guidance and platform construction, and promote the integrated development of household appliances, furniture, hardware products, lighting appliances and other industries. Actively develop and promote green smart household appliances, leisure and entertainment, personal care and maternal and child household appliances, healthy kitchen and bathroom, intelligent multi-scene lighting system, natural furniture, functional furniture, smart locks and other products. Promote new modes such as flexible production, personalized customization and whole house customization. Promote the integration and application of lighting and electrical appliances industry with agriculture, cultural tourism, education, urban landscape and rural construction. Carry out the action of "Beautiful Home in 100 Enterprises, Thousands of Counties and Thousands of Villages" to promote green smart home products to enter the countryside and create a beautiful village life. Organize activities such as the home rejuvenation season, and encourage qualified places to carry out green smart home appliances to the countryside and trade-in activities.

Plastic products. Expand the application of special engineering plastics, high-end optical films and battery separators in national defense, aerospace, new energy, electronic information and transportation. Promote new antibacterial materials and other medical plastics, and give play to the advantages of plastic products in medical devices, consumables and drug packaging. Accelerate the production and application of plastic water-saving equipment, long-life functional agricultural films, thermal insulation boards, special pipes, plastic doors and windows profiles, etc. Carry out the action of thickening high-strength plastic film and fully biodegradable plastic film to meet the standards, and improve the supply and guarantee capacity of high-quality agricultural film.

Paper making. Promote the integration of forestry and paper, scientifically use bamboo pulp, bagasse, straw and other non-wood raw materials, and improve the supply capacity of domestic raw materials. Accelerate the breakthrough in manufacturing technology of high-grade insulating paper and special paper-based composite materials, and improve the quality of paper, paperboard and paper products. Develop nursing and health products suitable for infants and the elderly, subdivide application scenarios, strengthen the design and research of paper products and packaging paper, and adapt to the diversified and personalized market demand. Improve the proportion and efficiency of cogeneration, expand the application of biomass energy, organize and implement a number of energy-saving and carbon-reducing technological transformation projects, carry out demonstration applications of energy-saving and carbon-reducing technologies, and improve the level of energy-saving and carbon-reducing in the industry.

Leather. Develop high-end green, fashionable and functional leather materials, and expand their application in automobile, home and other fields. Build a high-end new public service platform for green shoe materials, and accelerate the popularization and application of high-performance sole materials with functions of shock absorption, resilience, light weight and environmental protection. Carry out leather fashion day, design week and other activities, build a brand design database, strengthen the application of foot big data collection, adopt 3D design, virtual simulation design and visual presentation, and develop personalized, fashionable and functional leather and fur products and footwear products. Promote the research and development, popularization and application of chrome-free tanning and solid waste recycling technology, and improve the intelligent level of leather-making and shoe-making equipment technology. Support the promotion of leather marks, develop ecological leather, establish a quality traceability system for leather products, and explore leather culture.

Batteries. Focusing on improving battery energy density and reducing thermal runaway, we will accelerate the research and application of key technologies and materials in the fields of lead-acid batteries, lithium-ion batteries and primary batteries. Vigorously develop high-safety lithium-ion batteries, lead-carbon batteries, sodium ion batteries and other products, and expand their applications in new energy vehicles, energy storage, communications and other fields. Build a platform for industrial supply and demand cooperation, promote the battery industry and downstream industries such as electric bicycles to strengthen the docking of technology, products and services, and promote the development of financing.　 　 　 　

Food. Accelerate the cultivation of traditional superior food producing areas and local specialty food industries, guide all localities to base themselves on superior resources, and strengthen the construction of high-quality raw material bases such as grain and oil, livestock and poultry and aquatic products. Guide the traditional superior food producing areas to further exert the agglomeration effect, strengthen the upstream and downstream coordination of the industrial chain, and further expand the characteristic food industrial clusters such as dairy products, meat products and liquor. Dig deep into cultural connotation, promote the integration of intangible cultural heritage and historical and cultural elements into local specialty food brands, and accelerate the inheritance and innovation of traditional production techniques such as baked goods, wine making and condiments. Guide the integration and development of food industry with health care, tourism, popular science, entertainment and other industries, and expand the consumer market of functional food, sports nutritious food and formula food for special medical purposes.

(2) Cultivate and expand new growth points

Articles for the elderly. In-depth implementation of the guiding opinions to promote the development of the elderly products industry, building an innovative platform for the elderly products, publishing the promotion catalogue of the elderly products, vigorously developing functional elderly clothing, intelligent daily auxiliary products, safe and convenient old-age care products, rehabilitation training and health promotion AIDS, products suitable for aging environment improvement, and enriching the varieties of elderly products. Promote the continuous optimization and upgrading of smart terminals according to the requirements of aging, and improve the design, research and development, testing and certification capabilities of aging products. Formulate guidelines for the construction of industrial standard system for elderly products, and speed up the revision of standards for elderly products. Cultivate industrial parks for old people’s products, focus on sub-sectors and cultivate a number of key enterprises with strong R&D capabilities and independent intellectual property rights, and guide manufacturers to design and produce special easy-to-use manuals and video tutorials for the functions of commonly used products for the elderly. Encourage local governments to set up special projects to support the aging transformation of family houses and furniture facilities for the elderly. Strengthen the popularization of knowledge about articles for the aged, and enhance consumers’ brand awareness of quality.

Baby products. Strengthen the development and application of new materials preparation technology and intelligent technology for environmental protection. Vigorously promote educational, model, outdoor and sports baby products. Promote the integration with the cultural industry, hold a creative design competition for toys and baby products, promote the licensing of new national trends, museums, cultural tourism IP and other brands, and enhance brand value and added value of products. Implement quality parenting and product quality and safety projects, and popularize baby products for feeding, traveling, playing and education.

Recreational articles for sports and culture. Accelerate the development of convenient and fast office supplies, green and healthy stationery, and multi-functional intelligent sports and fitness equipment to guide and create consumer demand. Use sports events and other activities to accelerate the promotion of ice and snow and outdoor sports equipment, sports and leisure bicycles and other products. Promote "calligraphy into the classroom", popularize Four Treasures of the Study products, and inherit the excellent national culture. Taking the opportunity of promoting the construction of rural cultural and sports facilities, we will vigorously develop sports equipment, musical instruments and cultural supplies that meet the needs and enrich rural spiritual and cultural life. Formulate industrial policies for the high-quality development of arts and crafts, carry out activities for arts and crafts masters to enter the campus and park, cultivate arts and crafts characteristic areas and master studios, and support the construction of demonstration projects for arts and crafts dual-creation platforms. Organize skills training and seminars in arts and crafts industry in combination with local characteristics to improve the level of employees in the industry.

Biological manufacturing. Accelerate the development of top-level design in bio-manufacturing industry, increase investment in various innovative resources, and enhance product added value and market competitiveness. Accelerate the application of non-grain raw materials, vigorously expand the raw material resources of bulk agricultural and forestry wastes such as straws, improve the low-cost saccharification technology level of non-grain biomass, and promote the sustainable development of bio-manufacturing. Support qualified areas to carry out pilot applications of bio-based materials, non-food raw materials and bio-energy products, and promote the popularization and application of high-quality products. Strengthen the development and innovation of characteristic plant raw materials, promote the large-scale production of biological manufacturing of active raw materials, and increase the application in food, cosmetics and other industries.

Prefabricated food. Implement the action plan to promote the development of food industry prefabrication, conform to the consumption demand of convenient, fast, nutritious and healthy food, and vigorously develop product forms such as convenient food, self-heated food, rice flour products and pre-processed dishes. Actively promote the extension and expansion of the industrial chain, strengthen the interests of agricultural enterprises, share the value-added benefits of the whole industrial chain, and help the coordinated development of the first, second and third industries. Carry out research on key common technologies such as modified atmosphere preservation, improve the automation level of processing equipment and key processes, and encourage traditional food industrial parks to attract supporting enterprises in the upstream and downstream of the industrial chain to gather and develop. Strengthen the preparation and revision of prefabricated food standards, accelerate management innovation and business model innovation, actively cultivate new industries and formats, and expand diversified consumption scenarios.

(C) fully stimulate the potential of domestic demand

Vigorously implement the "three products" strategy. Organize industries and key areas to vigorously carry out the "three products" nationwide series of activities, and create a matrix of new products, famous products and fine products in light industry. Strengthen design empowerment, add a number of national industrial design centers, design parks and design towns in the field of light industry, and accelerate the expansion of industrial design to R&D, manufacturing and sales. Design competitions will be held in the fields of luggage, shoes, home, jewelry, ceramics, toys and baby products, bicycles, plastic products, etc., and original and creative designs will be strengthened. Compile the Guide to Upgrading and Innovating Consumer Goods (Light Industry) and promote more than 300 upgraded and innovative consumer goods. Cultivate a number of regional brands of light industry with distinctive industrial characteristics and strong influence, and strengthen the cultivation of local landmark light industry products. Brand building in household appliances, furniture, lighting appliances, hardware products, leather, cosmetics, watches, glasses, household paper and other industries.

Build a high-quality exhibition platform. Make good use of high-standard platforms such as China International SME Expo and APEC SME Technical Exchange and Exhibition to promote international cooperation, project investment and technical exchange of light industrial SMEs. Organize the exhibition of "three products" achievements of food industry. Support the holding of international exhibitions on household appliances, furniture, hardware products, leather, toys and baby products, plastic products, bicycles, etc., promote new technologies, new products and new materials in the industry, carry out new product launch, first exhibition and first show activities, promote project negotiation, international cooperation and upstream and downstream docking of industrial chain, and stimulate market consumption vitality.

Linkage online and offline to expand consumption scenarios. Carry out various promotional activities such as "Online New Year Festival", "Double-product Online Shopping Festival" and "Food Festival". Vigorously develop new retail formats such as smart home experience hall, smart appliance life museum and healthy lighting experience center, and cultivate more than 50 smart home experience centers. Cultivate exhibitions and expositions of old-age products, hold a conference on the development of old-age products industry, and carry out the activities of "filial piety and love for the old" to meet the multi-level and diversified needs of the elderly.

(D) Actively stabilize the export advantage　

Stabilize the traditional export market. Guide household appliances, leather, furniture, hardware products, lighting appliances, toys and other industries to optimize the structure of export products, enhance the position of division of labor in the global industrial chain, actively participate in international exhibitions, increase the export ratio of brand products, and consolidate the traditional export market. Support leading enterprises in household appliances, leather and other industries to "go global", build overseas design and research institutions and marketing channels, and accelerate the establishment of international brands. Organize the toy industry to carry out the certification supplier plan in depth, promote the leather industry to continuously carry out the "international animal welfare (mink/fox/raccoon) demonstration field" certification, and smooth the export trade in the traditional market.

Actively explore emerging markets. Guide the light industry to strengthen market research in the "Belt and Road" and RCEP regions, and guide enterprises to rationally arrange industrial layout investment. Promote the bicycle industry to build international industrial bases, R&D centers and trade centers in Guangxi and Hainan. Support the construction of specialized markets for border trade of light industrial products in Southeast Asia, Central Asia and Northeast Asia. Promote all localities to actively use existing capital channels to support small and medium-sized enterprises to participate in overseas exhibitions and expand orders. Accelerate the transportation of light industrial products through China-Europe trains and support the development of new foreign trade formats such as cross-border e-commerce and overseas warehouses.

Strengthen foreign trade public services. Establish and improve the standard system and product certification system in line with international standards, and improve the ability to cope with technical trade measures. We will promote the work of issuing certificates of origin and facilitating customs clearance in free trade agreements, and guide and help light industrial enterprises to enjoy tariff reduction or exemption in partner countries or regions of the agreements. Actively promote international cooperation in inspection and quarantine electronic certificates, and improve the level of trade facilitation. Actively participate in multilateral and bilateral economic and trade negotiations to help China’s advantageous light industrial products export. Organize export policy training for small and medium-sized enterprises in light industry, and guide enterprises to produce products that meet the requirements. Organize the international capacity cooperation alliance of light industry, strengthen communication with government agencies and industry organizations of exporting countries, and provide information consulting services for light industry enterprises to "go global".

(5) Promoting the coordinated development of industrial ecology.

Strengthen the leading role of leading enterprises. Organize the promotion activities of the top 100 enterprises in light industry, top 100 enterprises in science and technology and top 10 enterprises in sub-sectors, set an advanced model of high-quality development and scientific and technological innovation, and lead the transformation and upgrading of the industry. We will focus on key industries and fields such as food, household appliances, paper making, batteries and furniture, and support the development of key enterprises in the industrial chain. Establish a contact service mechanism for key enterprises, and enhance the ability to serve enterprises through the establishment of industrial alliances and enterprise salons.　　 　

Cultivate a number of specialized and innovative enterprises. Carry out the activity of "China Tour of Light Industry Belt", and take the lead in launching pilot projects in Jiangsu, Zhejiang, Guangdong, Fujian, Shandong and other places to provide online and offline linkage services such as policy interpretation, platform docking and technical exchange for SMEs, so as to improve the development quality of SMEs. Give play to the role of intelligent manufacturing system solution supplier alliance, help small and medium-sized light industrial enterprises to carry out diagnostic consulting services, and accelerate the development of intelligent solutions to reduce costs and increase efficiency, improve quality and expand capacity. Cultivate a group of "little giant" enterprises specializing in light industry and individual champion enterprises in manufacturing industry, and carry out the development of large, medium and small enterprises.

Gradient cultivation of light industrial clusters. Cultivate 50 "three products" demonstration cities of light industry, and support industries such as plastic products, hardware products, lighting appliances, cosmetics, toys, culture, education and sports to cultivate a number of characteristic industrial clusters of small and medium-sized enterprises. Encourage the existing light industry clusters to accelerate development, optimize and upgrade, develop collaborative manufacturing, lean manufacturing and service-oriented manufacturing, and support the construction of a number of new industrialization demonstration bases in the light industry. Vigorously cultivate advanced manufacturing clusters in the field of light industry, and support key industrial clusters such as smart household appliances, pan-household appliances and leather to move towards world-class industrial clusters. Hold a 100 billion-level industrial cluster development conference to exchange and promote the experience of cluster transformation and upgrading.

Promote the orderly transfer of industries in China. Optimize the development environment in the central and western regions, strengthen the infrastructure construction of parks and bases, enhance the professional supporting service capacity, and attract light industry enterprises and major projects to land. Explore the pairing of parks, enterprises and orders between the eastern region, the central and western regions and the northeast region to promote the orderly transfer of manufacturing links. Implement the guiding opinions on promoting the orderly transfer of manufacturing industry and the guiding catalogue of industrial development and transfer, the catalogue of encouraged industries in the western region, the guiding catalogue of industrial structure adjustment, and the catalogue of industries encouraging foreign investment. Encourage willing areas to hold docking activities for manufacturing transfer and development, and promote the landing of transfer projects. Encourage leading enterprises such as leather, furniture and household appliances to invest in the central and western regions to improve the level of industrial technology development in the central and western regions.

(VI) Upgrading the modernization level of industrial chain

Carry out strong chain stabilization actions. Optimize the layout of manufacturing innovation centers in the field of light industry, promote enterprises to actively create technological innovation centers, industrial design centers and key laboratories at all levels, gather innovative service institutions, provide high-quality product research and development, quality control and other services, and improve and upgrade the innovative public service system. In view of the weak links in household appliances, leather, washing products and other industries, we will speed up the development of technological innovation roadmap and industrial chain map, promote technological breakthroughs in key raw materials, parts and equipment, and consolidate the leading position of advantageous industries. Carry out the transformation and upgrading of sports and leisure bicycles, and benchmark the international advanced level to enhance the core competitiveness of the industry. In-depth implementation of the "one-stop" application plan for key products and processes to promote the demonstration and application of innovation achievements in the industrial chain.

Strengthen the transformation of digital empowerment. Promote the digital transformation of key light industry, build a number of intelligent manufacturing demonstration factories and excellent scenes, and cultivate a number of 5G factories. Give play to the role of digital transformation promotion center in consumer goods industry, provide diversified services for digital technology application, standard development and personnel training in light industrial enterprises, support shoe-making, furniture, household appliances and other industries to carry out personalized customization and flexible production, and reshape the new mode of product production. Give full play to the role of industrial internet logo analysis node and promote the traceability construction of quality and safety in key areas. Organize trade associations to hold the China Light Industry Informatization Conference to show the typical achievements of digital transformation.

Promote green and safe development. Formulate the standard conditions of electric bicycle industry, revise the standard conditions of daily glass industry, do a good job in the announcement management of lead battery industry standards, and promote the development of industry standards. Support light industrial enterprises to carry out technological transformation and equipment renewal, and promote green and low-carbon advanced technologies. Cultivate a number of green products, green factories and green supply chain management enterprises in the light industry to accelerate the formation of green competitive advantages in light industry. Guide enterprises to implement the main responsibility of safety production, standardize the conditions of safety production and improve the level of intrinsic safety.

Fourth, safeguard measures

(1) Strengthen policy support. Use existing capital channels to support technological breakthroughs in intelligent manufacturing, green manufacturing and basic fields of light industrial enterprises. Implement relevant policies to support the development of small and medium-sized enterprises, and improve the risk resistance of small and medium-sized enterprises in light industry. Give full play to the role of national industrial integration as a platform, and comprehensively use various financial instruments such as credit, bonds, funds and insurance, and special refinancing and other policy tools to support the innovation and development of light industrial enterprises. We will implement policies and measures to stabilize foreign trade, further increase support for export credit insurance, and optimize exchange rate hedging services.

(2) Strengthen the guidance of standards. We will strengthen the supply of standards that are urgently needed in the market, cross-border integration and quality improvement, speed up the revision of mandatory national standards for key products such as household appliances, baby products, school supplies, sports equipment and electric bicycles, and formulate quality grading standards for household appliances, furniture, toys, paper making, leather and lighting appliances. Every year, 300 standards in the field of light industry are compiled and revised to enhance the ability of standards to lead the development of the industry. Strengthen the management of standard preparation and revision process, and improve the efficiency and quality level of standard preparation and revision.

(3) Strengthen talent support. Support the holding of industrial innovation and entrepreneurship competitions, the recommendation activities of craftsmen in light industrial countries, and increase the training of outstanding industrial talents. Carry out the national industrial design vocational skills competition, carry out the evaluation of light industry vocational ability, and cultivate a group of light industry technical experts. Hold stone carving, ceramics, shoe designer and other vocational skills competitions to strengthen the construction of talent team. To carry out the training of standardization professionals in light industry to improve their ability, and to improve the professional level and professionalism of standardization practitioners.

(4) Strengthen organization and implementation. Establish an exchange mechanism between provincial capitals and businessmen, coordinate and solve development problems in time, and take active measures to stabilize the production efficiency of light industry. Actively use the information platform such as "Digital Industry Information" to strengthen the scheduling analysis of sub-sectors and timely and accurately grasp the latest developments of the industry. Local industrial and information technology authorities should strengthen departmental coordination, increase the protection of industrial development policy elements, pay close attention to the implementation of this work plan, stabilize the development of key industries and key enterprises in the region, and strive to achieve the expected goals. Industry organizations should actively build an industry exchange and exhibition platform, timely study and analyze the impact of changes in international and domestic situations on key industries, regional enterprises, especially small and micro enterprises, help enterprises formulate emergency plans, and enhance their risk early warning and disposal capabilities. Local competent departments of industry and information technology and relevant national trade associations regularly submit the progress in the implementation of steady growth in their respective regions and industries every year.

Original Liu Muxuan Duchengji Studio

When young people talk about beef, their first reaction seems to be western-style fried steak.

Immediately, people began to entangle the variety, grade and maturity of beef, talk about Maillard reaction and the coking layer of "don’t wash the pot", and argue about which one is more flavorful when cooked dry and wet, and whether it is worth exaggerating the price.

On the practical level, it often goes to the extreme of being fully cooked or raw, and finally reluctantly chooses the safest but most boring method-vacuumizing and packaging, throwing it into water for slow cooking at low temperature. In this way, the different degrees of maturity of beef correspond to almost the only temperature and duration, but the way of "copying homework" turns the game between human beings and ingredients into a boring arithmetic equation.

The older generation is usually worried that beef is easy to be cooked and stuffed. Usually, it is not sliced and thickened, or simmered slowly, and then made into sauce.

However, Chaoshan people eat cattle and clear the bottom of the pot, which is extremely fresh and unique.

△ Well-known gourmet Da Dong once commented on Chaoshan beef. (Source: Da Dong Weibo screenshot)

A qualified Chaoshan person will definitely rinse meat in person in front of foreigners, so we must firmly grasp the quality control of beef.

Time Weekly visited the sponsors of Chaozhou Beef Hotpot group industry standard, communicated with many local gourmets, and tried to summarize a set of instructions for beginners to eat Chaoshan beef hot pot.

meat

Beef in Chaoshan beef hot pot is usually divided into spoon handle, hanging dragon, beef tongue, tender meat, snowflake (neck kernel), fat beef (fat belly), three-toed (front leg), five-toed (hind leg), chest oil (chest fork) and so on. Every part of the meat has different thickness standards.

Generally speaking, the rare parts of each cow, such as three-toed and five-toed, are the most expensive and sell fastest, so please eat them early!

The most important thing about Chaoshan beef is freshness. It should not take more than 4 hours from slaughter to serving, and the freshest meat will still beat.

Chaoshan beef is hardly frozen, does not drain acid, and does not pay attention to the flavor of the beef accumulated after it is cooked. The main title is "The freshest ingredients often only need the simplest cooking method".

soup

It should be beef bone clear soup, and the soup base is classic with radish, bitter gourd, soybean and corn.

As for the early use of potatoes, insiders say that the older generation yearns for the big brother of the Soviet Union’s potato stewed beef, but the taste is not bad, but the potatoes will roll for a long time and will disappear.

Some stores will put beef balls or brisket in the pot in advance, which is just as well. The more you cook, the more fragrant it will be.

From the early sand tea soup to the clear beef bone soup today, Chaoshan beef hot pot is more inclusive, giving the control of taste to diners.

For many southern diners, drinking soup is a necessary process for a meal. However, in Chaoshan beef hot pot, soup should be eaten after two or three plates of meat are put into the pot.

It’s too early to be light, too late to be greasy, and it’s a must-have with chopped celery and a little pepper.

rinse

Whether it’s "three ups and three downs" or "seven ups and eight downs", or a big fire is quick to burn or a small fire is slow to simmer, the fundamental principle is not to be too familiar.

In recent years, with the popularity of all kinds of beef eating methods, some diners have been able to accept raw beef, and Chaoshan beef hot pot can’t overcook the beef.

The most common way is to put the beef in boiling soup and cook it, then stir it with chopsticks. When the surface of the meat slices is broken, take it out for about 2 seconds to make the beef hang in the soup and then cook it in the soup. The whole process takes no more than 20 seconds, and the fresh beef is cooked.

Other parts, such as the chest oil with more elasticity and tenacity, can be directly poured into the soup for cooking, and the time takes 2 minutes to 10 minutes.

In the advanced version of some gourmets’ suggestions, it is also necessary to turn off the fire and cook the beef after the soup boils for your diners to explore and try.

The kway teow and vegetables should be put after the meat is rinsed. The former is put early, which makes the soup muddy, while the latter is put early, which makes the soup sour.

Even Lao Guang, who is obsessed with "no vegetables ~" in every meal, will choose to endure it in front of Chaoshan beef hot pot noodles and finally eat vegetables.

dipping sauce

No matter how many Chaoshan beef hot pot noodles on the seasoning table compromise foreigners, the most authentic dip is still sand tea sauce, or you can try Puning bean sauce, a specialty of Puning next door.

Shacha sauce originated in Southeast Asia, and was sent back to China by local Chinese to remove the spicy taste and improve it. Now it is widely accepted in Guangdong, Fujian and other places.

Usually the raw materials are peanuts, sesame, fish, shrimp, shredded coconut, garlic, onion, turmeric, clove, dried tangerine peel and so on.

Not only dipped in beef, but also sand tea sauce is a perfect match with the daily ingredients in Chaoshan and Minnan areas, such as kway teow, beef offal, vegetables and seafood.

Original title: "This is a guide to eating Chaoshan beef hot pot"

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