Pangdonglai recreates Yonghui

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  Yu Donglai found the problem at a glance.

  "This is unqualified." He just stepped in.Zhengzhou Xinwan Plaza Store pointed to the pet cage at the door. This store is the first "learning from the Fat East" in Zhengzhou, and this pet cage is also an attempt to copy the characteristics of the store from the Fat East.

  Yu Donglai suggested that the person in charge of the store put a layer of fine net in the pet cage, because in their experience, when customers temporarily put their pets in the pet cage, some children would go back and fiddle with it, which might be potentially dangerous. In addition, some customers may feed their pets, which is not safe for pets.

  These service details have become a big label from Fat East. In addition, its single-store profitability has surpassed all the listed companies in the industry, and its net profit has also crushed many head peers. Its founder, Yu Donglai, has been regarded as the "godfather of retail", and he has been collecting apprentices and teaching experience everywhere. One of them is losing money for three years in a row and closing more than 200 stores.

  A "fat east" explosion correction was violently promoted within Yonghui.

  copy homework

  At the end of October, 50 store managers from all over Yonghui quietly came to Xuchang, Henan. They have to learn from the store in Fat East, and rotate to different positions every day, from fresh kitchen to cashier, and learn the management team and store operation with the manager in Fat East. After finishing their studies, they will copy this "Fat East Coming Mode" to Yonghui Supermarket in every detail.

  Behind this, Wang Shoucheng took on the heavy responsibility overnight.

  On October 31st, Yonghui announced that the post-90s generation, who used to be CEO’s business assistant, was promoted to vice president of the company, and served as the head of the adjustment and reform team in the Donglai learning project of Yonghui Supermarket, leading the construction of the operation standard system and promoting the adjustment and reform project.

  In the past 30 days, Wang Shoucheng has moved to Yonghui to change stores. At the age of 33, he has a lot of white hair. At present, Yonghui has opened a total of 14 "Fat East Laihua" stores, including three in Zhengzhou, the hometown of Fat East Laihua, and 11 "Learning Fat East Laihua" independent adjustment stores in Beijing, Xi ‘an, Fuzhou, Chengdu and other cities.

  Wang Shoucheng traveled between these stores. On October 31, he had to go to Fuzhou to attend the opening of the store, but he couldn’t make it a few hours before departure because of the typhoon hitting the high-speed rail. Later, he turned to fly to Guangdong, where Shenzhen Yonghui transferred the store to prepare for opening.

Wang Shoucheng, head of the reform team of Yonghui Supermarket (photo: interface news Lu Yibei)

  "Learning from the Fat East" is a big and comprehensive goal, and the details need Wang Shoucheng and the team to land.

  The first problem to be solved is, which of so many Yonghui supermarkets should be selected for adjustment? Zhengzhou is the first stop, because it is closer to the Fat East and it is more efficient to learn. After leaving Zhengzhou, Wang Shoucheng’s consideration was to choose the city where the headquarters of various provinces, autonomous regions and regions are located.

  "In these places, on the one hand, Yonghui Supermarket has a higher market share, and its influence will be greater after opening." In an exclusive interview with Interface News, Wang Shoucheng said, "On the other hand, these places are also the cities where Yonghui regional headquarters are located, and it will be more familiar and easy for our team to transform the first local benchmark store."

  In Wang Shoucheng’s vision, after the benchmark stores in the region are opened first, the teams in the local provinces and autonomous regions will roughly know what the logic of learning "Fat East" is, and then the provinces and autonomous regions can gradually independently carry out the adjustment and reform of the second and third stores in the provinces and autonomous regions. Some provinces and regions with strong ability and good conditions can be faster. "In the early stage, we often went on business trips, that is, we had to help the provinces to set up the first store for him first." He said.

  But now is not the time for Wang Shoucheng to relax.

  On November 8, Wang Shoucheng appeared in Shenzhen Zhuoyuehui Yonghui Store, introducing the differences of this newly opened modified store to visiting guests and the media.

  At least visually, it has lost the shadow of Yonghui in the past.

  This Yonghui store canceled the stacking of goods in the middle of the main channel of the traditional supermarket. In the retail industry, this aisle can be described as a golden position, because it can catch the attention of consumers first, so it can also sell higher channel display fees. But in Fat East, in order to allow customers to shop and choose goods more freely, it overthrew this tradition.

  "In the logic of Fat East, the convenience of customers is the first priority." Wang Shoucheng said.

  In addition to canceling the stacking, the Yonghui store after the adjustment also draws lessons from the moving line design from Fat East, so customers must see the cashier line at the first time when they enter the store, instead of letting customers circle the shelves to find the cashier. Wang Shoucheng saw in the store of Pangdonglai that even if it is not the main entrance, Pangdonglai has set up a cashier line, and even if customers buy a bottle of water, they can pay directly.

  "In fact, many customers are reluctant to enter the hypermarket because it is too inconvenient." Wang Shoucheng said, "I may only buy a small amount of things before I come out. Let’s go and see if this store is sincere or not, mainly because its cashier line is convenient enough."

  In addition, Wang Shoucheng and the team also removed the common hanging flags and bee horns next to the shelves in Yonghui Supermarket. In the past, these loudspeakers repeatedly played the promotion of "30% off the whole audience" or "buy two and get one free". "These settings give customers a feeling that after I entered Yonghui Supermarket, you are trying to get my money. The change shop is a responsive service, and it is not allowed to force customers to buy and force sales. " Wang Shoucheng said.

The design of the store’s moving line is more optimized, and the pile in the middle of the road is cancelled (photo shoot: interface news Lu Yibei)

  These details of "copying" the fat east are everywhere in Yonghui’s reform stores.

  For example, the overall visual effect of the store has become dark, and the lights in the aisles and ceilings are dimmed, so that the main light is concentrated on the goods, because the products should be lit by lights, so that the whole store is the brightest in principle. It also provides customers with disposable spork, thermal insulation bags, hand washing tables, etc. These very fine but thoughtful services are standard in Pangdonglai.

  In the operation of Pangdonglai, its control degree in details is sometimes almost paranoid, and such detailed services can be summarized into 84 items. However, at present, Yonghui has added more than 30 similar services based on different store conditions.

  Abandon tradition

  In 1998, when Zhang Xuansong and Zhang Xuanning opened the first Yonghui Supermarket near Fuzhou Railway Station, it could let people see the future of local supermarkets in China.

  at that timeAnd Carrefour entered the China market with great fanfare. In order to avoid direct competition with them, Yonghui choseLow-cost fresh food with higher consumption frequency has been cut in, and a retail model of relying on fresh food for daily profit has gradually formed. Later, new retail creatures, such as box horse fresh life, also copied the original model of Yonghui Supermarket more or less.

  But now, Yonghui, once a pioneer, is no longer the object to be imitated.

  It has been struggling in the quagmire of losses for more than three years, and almost lost all the profits in the past six years. From 2021 to 2023, Yonghui Supermarket lost a total of 8.036 billion yuan, while during the six years from 2015 to 2020, it had accumulated a profit of 8.502 billion yuan.

Chart Making: Interface News He Miao

  The golden age of retail hypermarkets has long since disappeared. Carrefour stores have long been few, and 116 stores have been closed in the past five years. Yonghui also made a difficult decision to close 200 stores in 2024.

  Wang Shoucheng also knows that some changes in details and services are only superficial, and the key to success or failure lies in commodities and supply chains.

  In fact, the chronic illness of Yonghui Supermarket and similar traditional retail lies in the aging of business model.

  Specifically, supermarkets and retailers such as Yonghui only provide channels, and charge channel fees to brands and suppliers to make profits by "selling shelves". For example, the top positions of shelves and piles in supermarkets are sold to brands, and new products from suppliers are charged new product fees, entrance fees and exhibition fees. If these new products are not further paid, the goods are often hidden in a deeper position. After entering the store, if the gross profit and sales data within three months are not ideal, it will be eliminated by the store.

  As a result, even if the brand keeps introducing new products, but the suppliers can’t get enough good bunks, these products can’t become explosions or even be removed from the shelves. In addition to the promotion expenses, suppliers have to bear the pressure of prepayment. In recent years, conflicts between channels and brands often break out, which leads to a certain brand’s products choosing to withdraw from a regional supermarket channel.

  In the end, in this mode, suppliers can only add extra fees to the price of goods, which leads to inflated prices of hypermarkets, homogenization of goods, inefficiency of stores, and even corruption in store procurement.

  "For suppliers, products go through factories, distributors and KA systems (that is, the main retail channels). Later, it was found that this model basically did not make money, and the profits were taken away by retail stores." A juice producer told Interface News.

  Yonghui decided to break this pattern and completely "de-KA" like Fat East.

  The core of de-KA is that retail brands directly participate in products, and some high-quality suppliers are selected to enter the store through OEM or co-branding. "In the negotiation process, the supplier will take the cost of entering the channel as a bargaining chip. After reaching the final cooperation, the retailer promises that there will be no entrance fee and bar code fee, and it will not be returned, and the price is more advantageous." The above manufacturer said.

  For example, in Yonghui Supermarket after the reform, you can see the cooperation between "Yonghui Youxuan" series of small hanging pear soup and juice brand Leyuan, the cooperation between glutinous dumplings and Sanquan, and the cooperation between roll paper and Vida brand; In addition, there are two brands, Panpan,Well-known brands such as Lux. In fact, this model is not difficult to see in Fat Donglai and another topical retail brand Oleqi.

"Yonghui Optimization" series (photo shoot: interface news Lu Yibei)

  "After each store in Yonghui is restructured, the entire product structure may be replaced to about 70%, so that the product structure can reach a structure close to that of Fat East, and the gross profit can be earned reasonably by commodity power, instead of earning gross profit by collecting background fees." Wang Shoucheng told the interface news.

  The pain caused by this change is very direct.

  The change store no longer makes profits through channel fees, which directly affects the overall gross profit of Yonghui. Yonghui Supermarket’s comprehensive gross profit margin in the first three quarters was 20.84%, a decrease of 0.79 percentage points compared with the same period of last year, of which the gross profit margin in the third quarter was 19.19%, a decrease of 1.69 percentage points compared with the same period of last year.

  But what Yonghui needs to learn is the retail principle of cooperation between Fat East and suppliers.

  Zheng Tongjian is the senior vice president of Leyuan Health. He started to cooperate with Yonghui when he tried to make his own brand "Master Chan". But in the dual-brand cooperation mode, he can clearly feel the difference.

  "Under this model, the two brands can form a cohesive force, and Yonghui will also tilt its resources to the co-branded products on display." He told Interface News, "Juice products with the same content and quality can achieve an absolute advantage in price, and consumers have brought them some positive feedback in the process of adjustment and reform." After the cooperation, the sales volume of this category exceeded the expectations of both parties.

  This dual-brand cooperation mode is also more efficient than Yonghui’s previous mode of independently running its own brand.

  A self-owned brand OEM who has worked with Yonghui told the interface news that Yonghui’s own brand was an independent department before, covering many sub-brands, such as Master Chan, Tianqu and Yousong. However, in his view, Yonghui’s own brand operation mode itself has problems.

  "The category of private brands adopts the centralized system of headquarters, and there is a price increase rate from headquarters to stores, so many stores are smashed when they purchase goods from the general warehouse." He told the interface news, "this makes the competitiveness and execution of the goods not in place after they finally arrive at the store, and in addition, the separate business department is beneficial to the assessment of embellishment and sales." This profit-seeking model was cancelled only this year with Yonghui’s cancellation of its own brand department.

  In the process of reform, Yonghui also intends to select some suppliers from Fat East for dual-brand cooperation. For example, some suppliers of "Yonghui Youxuan" are also suppliers from Fat East, or choose partners according to the standards of Fat East. When developing these products, Yonghui’s own brand team went directly to Xuchang to work with the team from Fat East.

Yonghui Club intends to select some suppliers from Fat East for dual-brand cooperation (photo shoot: interface news Zhao Xiaojuan)

  Wang Shoucheng also stressed that it needs patience to develop its own brand. Besides dual-brand operation, its own brand is still Yonghui’s commodity strategy to explore the commodity supply chain. Due to the effect of Fat Donglai, at present, enzyme laundry detergent and paper towels such as Yonghui Store all come from the same supplier as Fat Donglai, including pig’s trotters and cooperative factories from Fat Donglai.

  For example, he told Interface News that when Fat Dong came to develop beer, he would tell the supplier that I would give up one more point to improve the product quality, while the traditional retailer’s approach may be that when the product sells well in the store, there is often the idea of deducting one more point.

  A retail industry practitioner also told the interface news that Fat Donglai has extreme requirements for products. According to his understanding, the team that developed its own brand of bean paste before Fat Donglai sought a bean paste production factory that met their requirements all over the country, but after half a year, they didn’t find one that could match the requirements of Fat Donglai, so they simply gave up this single product instead of finding a manufacturer to do it for development.

Chart Making: Interface News He Miao

  Get rid of "class flavor"

  Huang Lihua recently learned to make up.

  She is a clerk in the fruit and vegetable area of Mentougou, Yonghui Supermarket in Beijing. This store has already started its operation before the headquarters went off to carry out the transformation of Fat East. One of the requirements is that female employees require make-up, and their hair needs to be wrapped so that bangs can’t fall off. On the fruit and vegetable cabinets that she is responsible for, there should be no products that have been hurt or pinched after being picked by customers. The ground should also be clean and sanitary, and there should be no stains, water or other garbage.

  Like Fat Donglai, these standards all come from an assessment card with five colors. When the store manager or regional head checks, they will be graded according to the color according to the performance.

  The service praised by people from Fat East is supported by such a detailed assessment standard. In order to make employees fully engaged, Yu Donglai will instill various values about human civilization, fraternity and so on, and provide more generous returns more directly. In 2009, Yu Donglai even bought 70 houses and distributed them to the management at or above the division level, thus basically solving all their housing problems. Part of the hot search from Fat East is about the salary and benefits enjoyed by its employees.

  In this tide of adjustment and reform, Huang Lihua’s salary has also increased from 4,000 yuan to 5,300 yuan now. In the benchmark shop, the salary of the clerk has reached 6000 yuan.

  However, Wang Shoucheng found that raising wages may not be able to achieve the same effect as Fat East.

  "To tell the truth, the fourth-tier cities in Xuchang offer 8,000 yuan, while we only have 6,000 yuan in the first-tier cities. The money you gave him is actually not that high. Why do you ask him to achieve all the standard movements? The employees themselves have not felt the beauty. How is it possible for you to let me pass on the beauty?" Wang Shoucheng told the interface news.

  When he visited the store in Pangdong, he intuitively felt the gap.

  In Yonghui’s fruit store, there may be only three or four categories of grapefruit, but it can be subdivided into eight categories in Pangdonglai. For example, only red-heart pomelo can be divided into three pieces: peeled red-heart pomelo, mini-boxed red-heart pomelo and peeled red-heart pomelo. In the next tasting area, from left to right, there are toothpicks, tasting boxes, wet tissues and dry tissues. These details are all spontaneously thought out by grassroots employees. "It is really enviable that they can focus on and think about how to make the products more suitable for customers’ needs in the store." He said.

  Wang Shoucheng began to think about what went wrong. He observed in Pangdonglai that when Yu Donglai was touring the store, he would stand at the entrance for 5 minutes and 10 minutes to observe everyone’s working conditions. If he saw that everyone was working in a very orderly and happy atmosphere, the operation of the store would not be too bad.

  "When I come back to me, sometimes I see the employees are as tired and unhappy as fighting. It is impossible for you to let him see the customers smiling at once as soon as he looks back." Wang Shoucheng said.

  So in the process of adjustment and reform, Wang Shoucheng asked the team and store managers to implement the layout of the backcourt adjustment first, so that employees can have a place to rest and eat. There is a good office environment, and employees can relax themselves when they return to the backcourt.

  When Yu Donglai came to inspect, he directly pointed out this problem. "Employees should go back to rest at least half a day or one day in advance, take a shower and sleep well, and will be in good condition to come to work the next day." Now, in Yonghui’s reform store, some employees in the food department store area can get off work at 2 pm, while some fresh employees work until around 4 pm because of replenishment.

  Wang Shoucheng also admitted that Yonghui’s current salary of 6,000 yuan is objectively not enough for the clerk to provide the original "Fat East" service. "Don’t feel like giving the employee a raise. What will happen to this employee? This is impossible. It is just a starting point, which is a condition to show your sincere and equal respect for employees. "

  cost account

  Even if the welfare of employees is not completely consistent with the standards of Fat East, the adjustment and reform is a huge pressure for Yonghui, which has suffered losses for three years.

  The information obtained by Interface News from an investor exchange book shows that at present, the cost of Yonghui’s store renovation is 5 million yuan. However, Wang Shoucheng told the interface news that the conditions and facilities for changing stores are different, and the cost is also different. The renovation cost of some stores will exceed 5 million yuan.

  But Yonghui was cruel this time. Wang Shoucheng has a firm attitude. "We must change the store to make money, at least to ensure the salary income of employees, and then the profit will be further improved as the team matures. But we will give you a time, including personnel and goods, and we have made great improvements. At present, everyone understands this direction, unlike the previous system and model that did some useless work. "

  But Yonghui needs too many places for money this year. In addition to the adjustment, Yonghui is stopping losses by closing stores this year. As of November 13th, the number of stores in Yonghui official website has been updated to 801, which is 199 fewer than the number of 1,000 at the end of 2023. That is to say, in the past 10 and a half months, Yonghui has closed nearly one-fifth of its stores.

  Closing the store involves rent withdrawal, rent compensation, employee compensation, supplier payment settlement, etc., which will generate a large amount of capital demand.

  To this end, Yonghui began to pay back by selling assets in December last year, and Yonghui sold its holdings in Chengdu.10% of the shares of a joint stock limited company, with 799 million yuan; In April, it received a price of 378 million yuan from the transfer equity of its subsidiary Yonghui Yunjin Technology Co., Ltd..

  Yonghui, who was forced into a hurry, also began to collect debts.

  At present, a large sum of money from Yonghui comes from the transfer price of Wanda Commercial Management shares held by Yonghui of 4.53 billion yuan, but the recovery of this transaction is not smooth, and the payers Dalian Yujin Trading Co., Ltd., Wang Jianlin, Sun Xishuang and Dalian Yifang Group have defaulted only after paying 890 million yuan. Yonghui filed an arbitration with Shanghai International Economic and Trade Arbitration Commission in October this year, and the arbitration has not yet made progress.

  But Wang Shoucheng is optimistic.

  In the dimension of return on investment, he said that he focused on two aspects, one is human efficiency, and the other is human cost rate. Human effect is the average sales per person per day, which is used to measure the efficiency of labor output. The labor cost rate is the proportion of labor cost in turnover. If the growth rate of human efficiency is greater than the growth rate of labor cost rate, it shows that the current labor input cost is worthwhile.

  According to Wang Shoucheng’s disclosure, it’s only one month or two after the store is changed, and its labor cost rate is close to that before the change, and some of them are even lower than the original labor cost rate. This is because the index of human efficiency has improved. "Compared with the human effect of 6,000-7,000 yuan from Fat East, Yonghui has only 3,000 yuan, and some stores have less than 3,000 yuan, but it is 30% higher than before."

  At present, Yonghui’s human efficiency still has room for improvement. If the mature employees can reach 4,000 yuan in the later period, it will further accelerate the cost recovery cycle.

  From the performance point of view, learning from the fat east really attracted customers back-at least in the early days of opening.

  According to the official data disclosed by Yonghui, Shenzhen Zhuo Yue Hui Store, which opened on November 8, attracted a large number of consumers from Guangdong, Hong Kong and Macao to experience it. In three days, the consumption passenger flow exceeded 50,000, and the sales volume was about 5.5 million yuan. The average daily consumption passenger flow was about 4.2 times that before the reform, and the average daily sales volume was about 8 times that before the reform.

  The first Yonghui store in Beijing, "Shijingshan Xilongduo Store", paid about 14,000 passengers on the first day, and over 50,000 people entered the supermarket. The total daily sales reached 1.7 million yuan, which was six times more than the average sales the day before the reform. In the base camp of Pangdonglai, Yonghui also performed well. After the reform of Zhengzhou Xinwan Plaza Store, Yonghui Supermarket sold 58.35 million yuan in July, and the average daily sales reached 1.87 million yuan, which was 13.9 times of the average daily sales before the reform.

  The ultra-high sales generated by the continuous adjustment and reform will basically make it easier for stores to recover their costs in the early days of opening.

  According to the above investment exchange report, if Yonghui stores can reach an average daily price of 500,000 yuan, it will basically reach a break-even point. At present, most of Yonghui’s restructured stores can reach the level of 800,000-900,000 yuan after the initial peak daily sales, which has exceeded the expectations before the restructuring.

  If this effect can continue, Wang Shoucheng will have a greater say in property negotiations, further reducing costs.

  For example, Wang Shoucheng said that the property owner of Fuzhou Changle Wanxing Store invited Yonghui to adjust this store, and took out the sincerity of reducing the rent by 50%, in order to be optimistic about the continuous passenger flow that Yonghui brought to the shopping center after the adjustment.

  However, the giant still needs the cooperation of every joint when turning around, and Yonghui is not smooth everywhere in the process of adjustment and reform.

  A middle-level manager of Shanxi supermarket who once went to study in Pangdong told the interface news that the adjustment and reform needed the overall linkage from top to bottom. "Although the wages of employees have increased, the requirements have also increased accordingly. Many store-level managers still manage employees in the old way, and even cause some employees to vomit." He said.

  It is also a challenge to copy the success of the benchmark store to the regular store. According to his observation, a Yonghui supermarket in Taiyuan, Shanxi Province also made a low-key internal adjustment, but because it didn’t sell the brand products of Fat Donglai, the customer flow in that store was sparse. More changes before the adjustment were that the floor was clean and the goods were neat, and the rest did not change much-and this may be the status quo of most stores in Yonghui.

  These phenomena are also seen by Wang Shoucheng.

  "Of course, we are still in the stage of learning from the fat east, and we are still far from the standard of coming from the east." He said, "But now, even if we make a little progress every day, it will be much better than in the past."

  At the critical moment of reform, the appearance of Ye Guofu gave Wang Shoucheng and Yonghui confidence.

  September 23rd, Ye Guofu.Signed an agreement with some shareholders of Yonghui Supermarket to acquire 29.4% of the latter. That evening, Ye Guofu said to investors on the telephone conference, "I will never do anything wrong in retail, and many people can’t understand it. I think this is the best opportunity."

  However, the market doesn’t think so. On the day of the transaction announcement, the stock price plummeted by 16.65%.

  There are many questions about Ye Guofu and Yonghui. For example, the number of stores that accept the adjustment from Fat East is too small and the sample size is insufficient; In addition, it is doubtful whether the "magic" from Fat East can continue to play its role, and whether it will be too rash to buy shares through listed companies.

  Ye Guofu is quite convinced of this. He has expressed his approval for Yonghui’s reform in telephone conferences, personal circle of friends and media interviews. He even bluntly said that in the past, Yonghui’s attempts to be a community store, a green label store, a member store and a super species all failed because the direction was wrong. Now, the adjustment from the fat east is effective.

  "In the past ten years, I have traveled all over the world and seen various retail formats and models. I found that the better retail model than Costco, Sam and Trader Joes was originally in China, that is, the Fat East model." Ye Guofu said. He believes that the "Fat East" model is the only way out for supermarkets in China.

  After taking a stake in Yonghui, this massive reform is still advancing in the voice of doubt. After the opening of each modified store, Yonghui Supermarket will also disclose its business data in a high-profile manner.

  A month later, when Ye Guofu appeared in front of the public again, he didn’t have the urgency to explain himself to the public in September, but he said with some pride, "People in the whole society are saying that I am very lucky and have taken every step right."

  However, it will take some time to decide whether it is the right step to take a stake in Yonghui.

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Mercedes-Maybach GLS600 4MATIC is equipped with a 4.0L V8 engine and a 48V intelligent motor. The maximum power of the V8 engine is 410kW (557PS), the peak torque is 730N · m, and the 48-volt intelligent motor can instantaneously output 250N · m of additional torque and 16kW of additional power. According to official data, the new car’s 100-kilometer acceleration time is only 4.9s, and the maximum speed is 250km/h (electronic speed limit). The new car is also equipped with the latest generation of intelligent driver assistance system of Mercedes-Benz, which provides a full range of active and passive safety protection. At a speed of more than 60km/h, simply turn on the turn signal, and the vehicle will automatically judge and complete the lane change action.

 

 

The masterpiece of "Winter Warm Film Festival" soothes the soul and ignites the enthusiasm of watching movies in winter in several places.


1905 movie network news Shadows gather at the end of the year and walk with the light. The "Winter Warm Film Festival" sponsored by the National Art Film Projection Alliance has been successfully held for three times, and this year has entered the fourth year with solid steps. From December 23 to December 30, 2021, the film festival dedicated unique artistic surprises to fans in Beijing, Shanghai, Shenzhen, Chengdu and Suzhou.

The types of works shown in this activity are diverse, with different contents and themes, colorful artistic techniques and innovation. Although the warm winter has not yet ended, many masterpieces, represented by, have aroused the audience’s great enthusiasm for watching movies, and they have also gained spiritual agitation and emotional resonance.


In this year, eight Chinese masterpieces invited to be screened accurately capture the ambiguity of the "present". The creators uphold professional artistic literacy and show some emotions, wrinkles and textures contained in a topic in narrative or recording; At the same time, these masterpieces give consideration to love, friendship and affection, expressing good humanistic care and emotional depth. Thanks to his sincere artistic writing, the movie scene is often accompanied by laughter and tears.

"Lian" Love, which was recognized by the audience of Beijing International Film Festival and Shanghai Film Festival, created a "laughing fruit" in the warm winter. The director deconstructed the family intergenerational contradictions caused by marriage and love issues with a humorous style, which caused the audience to smile. The documentary "Hello, Mount Everest" shows a father’s "farewell trip" to Nepal and experiences the "last journey" of his dead daughter. During the viewing, the audience was not only shocked by the magnificent scenery of Mount Everest, but also quietly wiped their tears because of this hard-to-give-up affection.


Leaving the two poles of sadness and joy, other films of this winter’s warmth also capture the twilight of other emotions. The twists and turns of life in Ram and Gabe, the childlike desire to keep bees for my father and the childlike innocence in The Beekeeper Girl all comforted the audience who came to watch the movie and returned home with a full load.

The atmosphere of the post-screening communication links of many films is warm, and fans actively interact with the main creators to express their emotional resonance after watching the movie. As a representative of this masterpiece, the film "Liu Lang Wen Ying" won the audience’s most intuitive appreciation enthusiasm, and the screening site was packed, and the number of screenings increased accordingly according to the movie demand of fans.

During the creative dialogue on the opening day, the audience, the director and the actors exchanged the details of the film production process, and also actively expressed the rich feelings brought by the film to both sides. The discussion on "Liu Lang Wen Ying" lasted for a long time. After a period of precipitation, many fans paid more attention to the film’s sincere interpretation of Yue Opera, a traditional culture, and more and more remembered the photos of the times under the shackles of characters.


Joy, sadness, hesitation and hope, this year’s winter warm masterpiece reflects the complicated mood in the present and individual heart with rich images, soothes the soul with the power of narration and recording, and also stimulates the enthusiasm of watching movies in winter in several places. Accompanied by light and shadow all the way, the "Winter Warm Film Festival" has broadened the screening space for high-quality art films in the course of four years, and also helped to cultivate the domestic film market to flourish towards diversity and inclusiveness. The All-China Federation of Arts and the "Winter Warm Film Festival" are looking forward to "talking around the stove" with more audiences in winter, and approaching the promising future of domestic art films hand in hand.


Yang Guang, the chief expert of China Agricultural Bank, was expelled from the party and public office for serious violation of the law.

  CCTV News:According to the news from the Discipline Inspection and Supervision Team of the State Commission for Discipline Inspection in Agricultural Bank of China and the Supervision Team of Tianjin Municipal Commission for Discipline Inspection, recently, with the approval of the State Commission for Discipline Inspection, the Discipline Inspection and Supervision Team of the State Commission for Discipline Inspection in Agricultural Bank of China and the Tianjin Municipal Commission for Supervision conducted a disciplinary review and supervision investigation on Yang Guang, the chief expert of Agricultural Bank of China.

  After investigation, Yang Guang, as a leading cadre in party member, wavered in his ideals and beliefs, abandoned his original mission, was disloyal and dishonest to the party, and failed to fulfill his overall responsibility of strictly administering the party. Ignoring the spirit of the eight central regulations, accepting gifts, gifts and consumption cards that may affect the fair execution of official duties for a long time, illegally accepting banquets, tours, golf and other activities that may affect the fair execution of official duties, and illegally holding and actually using various golf cards; In violation of the rules of procedure, a few people decide major issues, fail to report the real estate situation of their families as required, fail to truthfully explain the problems when organizing conversations and letters, and use their powers to seek benefits for others in employee recruitment and job promotion; Conniving and acquiescing relatives to seek personal gain by using the influence of their positions, and handing over the expenses that should be paid by individuals to others in violation of regulations. Yang guang is loyal to the party on the surface, violating the rules behind him, and neglecting his duty in managing the party; Lose the principle of party spirit, have a weak concept of discipline and law, rely on power but be arrogant, have the right to be willful, and regard the competent field as their own private territory. Law-abiding, awe-free, regardless of "pro" and "Qing", colluding with credit customers, illegally accepting huge amounts of property, and willing to be "hunted".

  Yang Guang seriously violated the party’s political discipline, the spirit of the eight central regulations, organizational discipline, and integrity discipline, which constituted a crime of illegal duties and was suspected of accepting bribes. After the 19th National Congress of the Communist Party of China, he did not converge or stop, which was serious in nature and had a bad influence, and should be dealt with seriously. According to the Regulations on Disciplinary Actions in the Communist Party of China (CPC), the Supervision Law in People’s Republic of China (PRC), the Law on Administrative Actions of Public Officials in People’s Republic of China (PRC) and other relevant regulations, the Party Committee of the Agricultural Bank of China decided to expel Yang Guang from the Party. After research by the Discipline Inspection and Supervision Team of the State Supervision Commission of the Central Commission for Discipline Inspection in China Agricultural Bank, it was decided to give Yang Guang the punishment of dismissal from public office; Collect their illegal income. The Tianjin Municipal Supervision Commission transferred the suspected crime to the procuratorial organ for examination and prosecution according to law, and the property involved was dealt with according to law.

  (Discipline Inspection and Supervision Team of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection in China Agricultural Bank, and Supervision Committee of Tianjin Commission for Discipline Inspection)

The new 2024 Mercedes-Benz G500 has been officially launched at the new car price

  Before the appearance of the 2.0T Mercedes-Benz G 350, the Mercedes-Benz G 500 is the most basic model of the big G, and it is also the one chosen by the most bosses. On the other hand, the 2024 new G500 is officially listed, and the new car price is 1.899 million yuan.

  However, the new G500 is no different in design from the previously sold G 350 and G 500 Blazing Special Edition, but in the configuration has increased, the new car is equipped with adaptive adjustment suspension, standard geometric multi-beam of light LED headlights and 19-inch black wheels, while providing the premium version of the interior components optional.

  It is said that Audi is a lamp factory, but the intelligent degree of Mercedes-Benz’s geometric multi-beam of light LED headlights is the top level of the industry, but the price of the new G500 is more expensive than the old one, I don’t know if it is still necessary to increase the price to buy.

  The new car is still equipped with a 4.0T twin-turbocharged V8 engine, with a maximum horsepower of 422 horsepower, a maximum torque of 610 Nm, and a curb weight of more than 2.5 tons. However, the zero-hundred acceleration can be completed in only 5.9 seconds, and it continues to be equipped with a 9AT gearbox and a four-wheel drive system with three differential locks.

  Mercedes-Benz G500 2024 1,899,000

  Quote:

  Mercedes-Benz G63 AMG 2,554,000 

  Beijing Benz 4S Store | Beijing Benz AMG4S Store

  Beijing 4S Store, Mercedes Sales Center

  Mercedes-Benz, Maybach AMG Authorized Dealer

  Beijing Benz 4S Shop Tel: 010-8178 5588

  Key Account Manager of Beijing Mercedes-Benz Maybach 4S Store: 138-1190-6687 Sales nationwide 

  Address: Beijing Chaoyang District East Third Ring Road Shilihe Bridge 500 meters south 010-8166 1600.

  Disclaimer: The above car purchase discount information is provided by the comprehensive dealer on this website. Due to market factors, the price fluctuates greatly, and it is only for car purchase reference. Its authenticity, accuracy and legality are the responsibility of the dealer. This website does not provide any guarantee and does not assume any legal responsibility.

Zhangjiakou Beijing BJ60 price reduction news, the reserve price 209,800! act quickly

Welcome to Autohome Zhangjiakou promotion channel, we bring you an exciting news! This much-talked-about SUV model is going through an unprecedented promotion in the local area. At present, consumers in Zhangjiakou area have the opportunity to enjoy a car purchase discount of up to 30,000 yuan, making the already very cost-effective Beijing BJ60 even more attractive in price. The starting price is already as low as 209,800 yuan, so this offer is not to be missed by car buyers. If you are interested in the Beijing BJ60, it is highly recommended to click "Check Car Price" in the quotation form to lock in the best car purchase conditions and strive for higher discounts. Don’t let this rare opportunity slip away from your fingertips!

张家口北京BJ60降价消息,底价20.98万!赶快行动

The Beijing BJ60 stands out for its tough and atmospheric exterior design. The front face adopts a family-style design language, the large air intake grille presents a powerful shield-shaped layout, and the chrome decorative strips add a sense of luxury. The body lines are smooth and tough, and the overall style has both off-road and urban charm, showing the extraordinary temperament of the BJ60 as an urban SUV.

张家口北京BJ60降价消息,底价20.98万!赶快行动

Beijing BJ60 with its exquisite body size of 5040mm x 1955mm x 1925mm, showing the mighty body proportions. The wheelbase reaches 2820mm, ensuring a spacious interior space and good driving stability. The side lines are smooth and powerful, highlighting the perfect fusion of classic and modern design. The front and rear tire specifications are 265/65 R18. The choice of tire size not only provides good grip, but also complements the wheel rim style, showing the unique sporty feeling of the vehicle.

张家口北京BJ60降价消息,底价20.98万!赶快行动

The interior design of the Beijing BJ60 draws on the essence of luxury and practicality to create a spacious and comfortable driving environment. The leather-wrapped steering wheel is used, which feels delicate and supports manual up and down + front and rear adjustment to ensure the driver’s comfortable grip under various needs. The 12.8-inch central control screen stands on the dashboard, which is clear and easy to operate. It is equipped with an advanced automatic speech recognition control system, which is convenient for the driver to easily control during driving. In terms of seats, imitation leather is used, and the main and passenger seats are equipped with multi-directional adjustment functions, including front and rear, backrest, high and low and waist support, providing excellent ergonomic support. The driver’s seat also has a power memory function, and the front seat is also equipped with heating, ventilation and massage functions to meet the needs of different seasons and long-distance driving. The second row of seats also supports backrest adjustment, while the seat reclines to support proportional reclining, providing more flexibility for storage or loading.

张家口北京BJ60降价消息,底价20.98万!赶快行动

The Beijing BJ60 is equipped with a 2.0T engine with a maximum power of 120kW and a strong output of 163 horsepower. This engine has a peak torque of 400N · m, and with an 8-speed automatic transmission, it ensures smooth gear changes and efficient performance during driving.

Summarizing the evaluation of the owners, the Beijing BJ60 has won praise for its spacious size, comprehensive functions, attractive appearance and excellent handling. Owners particularly like the design style of the Beijing car and are full of confidence in it. In this way, the Beijing BJ60 is undoubtedly an attractive car choice that can meet various needs.

Two Hollywood blockbusters are airborne! 11 movies are scheduled for the Dragon Boat Festival in 2024.

Special feature of 1905 film network 11 movies are scheduled for Dragon Boat Festival!


With the new film of "Crazy Max" series finalized on June 7th, this series of films will be released on the mainland big screen for the first time, with a total of 11 films aimed at the Dragon Boat Festival, namelyFrom Injury, Dream Land, Watermelon Team, Crazy Max: The Goddess of Fury.


As of press time, the number of people who want to see "Never Give up" has reached 120,000, ranking first in the Dragon Boat Festival. I don’t want to be friends with you, which has a population of 64,000, followed by Laifu Hotel, which has a cumulative population of 30,000, ranking third temporarily.



"Never Give Up" is another masterpiece of the director., tells the story of Li Nanbei (ornaments) and Yu Qing (ornaments), the cowardly master and apprentice, who accidentally captured the underworld leader who had fled for many years. Various forces were involved in it one after another, and strange old cases emerged. The test of the master and apprentice has just begun.

"I don’t want to be friends with you" is adapted from the TV series of the same name.It tells the story of a 17-year-old high school student, Li Progressive (ornaments), who unexpectedly returned to her mother, Li Qingtong (ornaments), and broke into her mother’s circle of friends for a funny and funny youth trip, which is quietly kicking off … …


"Laifu Hotel" focuses on the story that Li Qingrang (decorated), who has just been released from prison, joined the Laifu Hotel, the home of patients, and got along with patients day and night. "Laifu Hotel" provides low-cost accommodation services for patients. The proprietress of the hotel never says "welcome" to the arriving guests, but says "peace is a blessing".According to reports, it will be a realistic film with tears in laughter, about life and death, and full of human feelings.



Directed by Negotiator, Zhuo Wenwei (ornaments), a negotiator, once became a kidnapper, but only talked with another negotiator, Xie Jiajun (ornaments). During the war of words, their positions and mentality gradually changed.The sharp language confrontation in the film shows a fresh temperament that is very different from the previous Hong Kong films.


The Stop-and-Go, which gained a lot in the 14th Beijing International Film Festival, focuses on the "restarting life" of older youth with warmth, and tells the story of Wu Di (ornaments), a "crispy" young man from Beipiao, returning home frustrated.By chance, he met his high school classmate Feng Liuliu (ornaments), and his life changed unexpectedly.



The latest American Civil War, from the perspective of Kirsten Dunst as a war correspondent, shows how the United States went from internal contradictions to division.I believe that the super visual effect of the near future war and the humanistic thinking about the war will bring new feelings to the audience.



In addition, Leaving Injury, Dream Land, Rivers Day and Night and Watermelon Team will also be shown at the Dragon Boat Festival.


Notice of the Office of Government Information and Openness of Government Affairs of the General Office of the State Council on Doing a Good Job in Centralized Openness and Dynamic Updating of Regulat

The State Council general office government information Yu government affairs public office

Notice on doing a good job in centralized disclosure and dynamic update of regulations

State Office Opening Letter [2021] No.33

General offices of the people’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, and general offices (rooms) of ministries and commissions and institutions directly under the State Council:

The fourth meeting of the National Leading Group for Openness of Government Affairs and the Notice of the General Office of the State Council on Printing and Distributing the Key Points of Openness of Government Affairs in 2021 (Guo Ban Fa [2021] No.12) require that local governments and the State Council departments with the right to make rules should make the existing effective regulations of their local departments publicly available through the "column of government information disclosure" on the government portal website before the end of 2021. In order to strengthen work norms and improve the quality and effectiveness of centralized and open regulations, we have consulted with the General Office of the Ministry of Justice and are hereby notified of relevant matters as follows.

First, when the rules are formulated or amended, in accordance with the provisions of the Regulations on Rules-making Procedures, the principal responsible person shall sign an order to publish it. When the rules are made public, only the title, caption and text are made public, and the order signed by the person in charge is not repeated. The caption should include the announcement time and document number, revision time and document number, implementation time and other identifying information. For details, please refer to the caption format of the "Administrative Regulations Database" of the Legal Information Network of China Government (website of the Ministry of Justice).

Second, in order to improve the authority and standardization of centralized disclosure of rules and regulations, and facilitate the public to make better use of the rules and regulations obtained through the Internet, the General Office of the Ministry of Justice and the China Government Network Operation Center have designed the layout of the rules’ web pages and downloads. At the same time, the page design of the "column on government information disclosure" has been adjusted accordingly, which is now issued together.

Three, to strengthen work coordination, coordination of legal institutions to carry out the work together, to clean up the rules and regulations, to lay a solid foundation for the centralized and open regulations. It is necessary to strengthen the management after disclosure and establish a dynamic updating mechanism so that the results of centralized disclosure of regulations can continue to play a role.

4. The general offices of the people’s governments of provinces (autonomous regions and municipalities directly under the Central Government) shall guide the offices of the people’s governments of cities and autonomous prefectures divided into districts to do a good job of centralized disclosure of regulations in accordance with the requirements of this circular, and display the regulations of the people’s governments of provinces (autonomous regions and municipalities directly under the Central Government) and the regulations of the people’s governments of cities and autonomous prefectures divided into districts in the "column of government information disclosure" on the portal of the people’s governments of provinces (autonomous regions and municipalities directly under the Central Government.

5. The centralized disclosure of rules and regulations is an important part of deepening the openness of government affairs and strengthening the management of government information. It is also one of the key tasks of implementing central documents such as the Plan for the Construction of China under the Rule of Law (2020-2025) and the Implementation Outline for the Construction of a Government under the Rule of Law (2021-2025), which is related to optimizing the business environment and promoting the modernization of the national governance system and governance capacity. It is necessary to raise awareness, strengthen leadership, do a good job in the implementation of various tasks in strict accordance with the requirements, ensure the timely completion of tasks, and provide the society with the current effective regulatory texts with unified format, complete content and authoritative norms.

I hereby inform you.

The State Council general office government information Yu government affairs public office

October 25, 2021


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Rules and regulations of web page layout, download layout and column page design scheme




Download attachment:Rules and regulations of web page layout, download layout and column page design scheme

Weifang area Mercedes-Benz GLE coupe AMG special sale! Minimum price 979,300, limited quantity

[Autohome Weifang Promotion Channel] brings you the latest news, an unprecedented promotion is underway in Weifang. Currently, the maximum discount has reached an astonishing 71,000 yuan, bringing the starting price of this luxury performance model down to 979,300 yuan. This attractive offer is the perfect opportunity not to be missed. To learn more or get a higher discount, just click the "Check Car Price" button below to start your luxury driving journey immediately.

潍坊地区奔驰GLE轿跑

The Mercedes-Benz GLE coupe AMG sets the trend with its unique exterior design. On the front face, AMG’s carefully carved air intake grille shows strength and refinement. It adopts a large area of black grid design and is matched with the striking Mercedes-Benz three-pronged star emblem, giving the vehicle a high degree of recognition. In the overall style, the dynamic lines outline the elegant and powerful body outline, highlighting the high-performance gene of AMG models. In addition, the back-mounted roof line and low body height make it visually more sporty and dynamic, perfectly blending the essence of luxury and performance.

潍坊地区奔驰GLE轿跑

The Mercedes-Benz GLE Coupe AMG demonstrates its unique design aesthetic with its elegant side lines. The body size is 4944mm*2018mm*1716mm and the wheelbase reaches 2935mm, which provides a solid foundation for the interior space. The front wheels are equipped with 275/45 R21 tires, while the rear wheels are equipped with larger 315/40 R21 tires, which not only provide excellent grip, but also strengthen the sense of mobility of the vehicle. The overall body proportions are coordinated, and the wheel style design reflects the essence of the AMG brand. Every detail shows the promise of high-performance luxury.

潍坊地区奔驰GLE轿跑

The interior design of the Mercedes-Benz GLE Coupe AMG highlights the perfect fusion of luxury and performance. The delicate leather material is used to feel delicate, and the seats provide front and rear adjustment, backrest adjustment, high and low adjustment, and leg rest and waist support to provide passengers with excellent comfort. The driver can easily grasp the multi-function steering wheel, which is not only made of leather and carbon fiber/flip fur, but also equipped with electric up and down + front and rear adjustment to ensure precise control. The 12.3-inch central control screen stands in the center, equipped with automatic speech recognition control system, supports multimedia, navigation, telephone and air conditioning operation, and is full of technology. The layout of the USB and Type-C ports is thoughtful, with 3 and 2 ports in the front and rear, respectively, and wireless charging of mobile phones to meet the daily needs of passengers. Whether driving or riding, the interior design of the Mercedes-Benz GLE coupe AMG shows extreme attention to detail, creating an elegant and powerful driving environment for users.

潍坊地区奔驰GLE轿跑

The Mercedes-Benz GLE Coupe AMG is powered by a powerful 3.0T turbocharged engine with a maximum power of 320 kW, delivering 435 horsepower. The six-cylinder engine has a maximum torque of 560 Nm, which is matched by a 9-speed automatic transmission, ensuring smooth and efficient acceleration and driving.

Summary: As a representative of the coexistence of luxury and performance, Mercedes-Benz GLE Coupe AMG has always attracted much attention in the market. However, with the launch of the promotion, we have brought you an unprecedented opportunity to buy a car. This price reduction offer is not only a reward for your pursuit of quality, but also allows you to enjoy the excellent driving experience of this high-performance SUV at a more competitive price. Seize the moment and drive the Mercedes-Benz GLE Coupe AMG to make every trip an unforgettable luxury journey. Hurry up and don’t miss this once-in-a-lifetime opportunity. Let’s gallop together in the world of Mercedes-Benz and feel the collision of speed and passion!

The price reduction news of Mercedes-Benz EQE SUV in Xuzhou area, the latest offer is 341,000! If you miss it, you won’t

[car home Xuzhou Preferential Promotion Channel] is currently carrying out preferential promotion activities in Xuzhou, with the highest discount of 145,000 yuan and the lowest starting price of only 341,000 yuan. If you are interested in this model, please click "Check the car price" in the quotation form to get a higher discount.

徐州地区奔驰EQE

Mercedes-Benz EQE SUV brings people visual impact with its unique front face design and striking body lines. Its front face adopts a closed air intake grille with sharp LED headlights, creating a strong sense of science and technology. The body lines are smooth, and the overall style is fashionable and dynamic, which highlights the luxury and exquisiteness of Mercedes-Benz.

徐州地区奔驰EQE

Mercedes-Benz EQE SUV has a body size of 4880*2032*1679 mm and a wheelbase of 3030 mm, providing a spacious and comfortable interior space. The side lines of the car body are smooth, elegant and dynamic. The front tread is 1649 mm and the rear tread is 1662 mm, which ensures excellent handling stability. Equipped with 19-inch wheels and 235/55 R19 tires, it shows the perfect combination of luxury and sports.

徐州地区奔驰EQE

The interior design of Mercedes-Benz EQE SUV follows Mercedes-Benz’s consistent luxury style. The center console is equipped with a 12.8-inch high-resolution central control screen, providing drivers with an intuitive and easy-to-use operation interface. The steering wheel is made of leather, with delicate touch and electric up-down and forward-backward adjustment function, which provides a comfortable grip experience for drivers of different heights. Both the front seat and the co-pilot seat are equipped with heating and ventilation functions, and support electric adjustment, height adjustment, backrest adjustment, leg rest adjustment and lumbar support, which improves the riding comfort. The main and co-pilot seats also have seat memory function, which is convenient for drivers to quickly adjust to personalized settings. The car is equipped with USB and Type-C interfaces. There are 3 interfaces in the front row and 2 interfaces in the back row to meet the diverse charging needs of passengers. In addition, the front seats are also equipped with mobile phone wireless charging function, allowing drivers to enjoy a convenient charging experience on the road.

徐州地区奔驰EQE

Mercedes-Benz EQE SUV is equipped with an excellent motor with a maximum power of 300 kW and a maximum torque of 858 Nm, which provides drivers with strong power output and excellent acceleration performance.

The owner of car home said that although the power performance of Mercedes-Benz EQE SUV is good, it is not equipped with rear wheel steering function in the low-profile model, which makes the vehicle inflexible. As the owner of the BMW 3 Series, he feels that there is still a certain gap in the handling of this SUV, especially when passing through the pit, the body will shake more, and the overall feeling is softer.